Wednesday, January 14, 2009

Branding Your Website Branding before Web Design

By Matthew Henage

What is Branding?

If you are like most of the general public, you don't know what branding is. If you think that branding is about having a recognizable business name, your wrong. If you think your business is too little to brand, your wrong again. A brand is more about the perception your audience has of your company, not about how large or successful is your company. The idea behind branding is to get your audience to have a perception of your business that motivates them to a sale.

Your Definition of Branding

To Brand\Branding is the process of personifying a person, object or organization into a trusted entity. A well branded company builds a good trust between your business and the audience which will attract more clients and sales. A poorly branded company will build a bad trust between you and your audience which will repel clients and minimize sales.

Your Brand is very Important

We often judge people by the clothes they wear, and the way they interact with us. Why should people judge your company differently. If you plan out your brand image first, you will have a lot better chance of displaying your brand image effectively. This way you can help influence your website visitors in how they will act on your site.

Branding your Web Site

Your brand will only be as strong as its consistency. This means that you can't send mixed signals about your brand image, everything about you business must agree with itself. This not only includes what is on your website, but all other interaction with your customers offline as well. The more consistent you are, the more your audience will trust you. The more your audience trusts you the more likely they will be to make a sale.

There are so many advantages that the Internet has that brings many companies online. One of the biggest hurdles businesses face online is building trust with their audience. With no real human interaction on the Internet, it becomes just so much more important that your Brand is portrayed through your web site. Branding your web site will not only build trust with your customers, but will help them better identify your business. - 16890

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