Search Engine Optimization (SEO) is a bit tricky business and some webmasters especially at the beginning of their web career are trying to take a shortcut. Here are several typical errors, which can be made in attempt to improve site rating fast, but usually leading to just opposite results.
Graphic Header It is standard and tasty to have a bitmap with a nice graphics on top of your page view. Logo, smiling faces or something else really eye-catching depending on the nature of the site is always nice to have there, your visitors would like it and expect it to be there. Unfortunately, SE robots has a different point. They assign highest value to all words at the top of the page, especially to those which are set under h1 tag. Best tactics: before giving this valuable space to wordless pics (words within graphic file are still graphics), to post h1 heading with crucial keywords above the graphic header.
Invisible Text Stuffing your web site with keywords for robot satisfaction can be creative process or it can be dull, depends on the perception of webmaster. Some, especially beginners, are getting a bright idea of posting a ton of keywords embedded into a code (from simple text white on white to no script areas in the code, and so on). Cheating of this kind cannot pass with impunity, and it will cost the site its reputation.
Redundant usage of h1 tag The words posted under h1 (heading 1) tag are assigned higher rank. Usage of keyword phrases under h1 heading is a must. However, making more than one limited string under h1 tag, or tagging this way whole text is punishable. It is safer to use h2 and h3 tags for other headings, and keep h1 used just once.
Final Tip. The advice given here is for SEO only. So, please, dont forget that your site is supposed to serve people (hopefully), not web spiders. Besides, SEO is one of the major, but still not the only way of making your site visible. It is not a good idea to base your traffic on SEO only: a change in SE algorithms can cost you a substantial part of traffic. It is much better and safer to combine all possible means for attracting visitors to your site.
Good luck! - 16890
Graphic Header It is standard and tasty to have a bitmap with a nice graphics on top of your page view. Logo, smiling faces or something else really eye-catching depending on the nature of the site is always nice to have there, your visitors would like it and expect it to be there. Unfortunately, SE robots has a different point. They assign highest value to all words at the top of the page, especially to those which are set under h1 tag. Best tactics: before giving this valuable space to wordless pics (words within graphic file are still graphics), to post h1 heading with crucial keywords above the graphic header.
Invisible Text Stuffing your web site with keywords for robot satisfaction can be creative process or it can be dull, depends on the perception of webmaster. Some, especially beginners, are getting a bright idea of posting a ton of keywords embedded into a code (from simple text white on white to no script areas in the code, and so on). Cheating of this kind cannot pass with impunity, and it will cost the site its reputation.
Redundant usage of h1 tag The words posted under h1 (heading 1) tag are assigned higher rank. Usage of keyword phrases under h1 heading is a must. However, making more than one limited string under h1 tag, or tagging this way whole text is punishable. It is safer to use h2 and h3 tags for other headings, and keep h1 used just once.
Final Tip. The advice given here is for SEO only. So, please, dont forget that your site is supposed to serve people (hopefully), not web spiders. Besides, SEO is one of the major, but still not the only way of making your site visible. It is not a good idea to base your traffic on SEO only: a change in SE algorithms can cost you a substantial part of traffic. It is much better and safer to combine all possible means for attracting visitors to your site.
Good luck! - 16890
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