Niche gets talked about a lot, but what is it? A niche is usually thought to be a space or small notch, or an area or activity that a person is well suited for. Niche marketing can then be thought of as marketing that takes place within an area that is well defined, that a a person or company is well fitted for.
In the world of Google and search engines the goal is to appear at or near the top of the list when someone is submitting a keyword or phrase in search of a product, service, or information. Most users of Google won't go beyond the first or second page of results unless they haven't yet found what they are looking for.
It can be difficult to separate yourself from the crowd online. If for example you have a travel site, and use atravela and avacationa as keywords it is likely that your site will be virtually lost amongst the competition. It may not even be possible to find your site on Google without staying up all night looking. Placing high on or adominatinga Google's listings is important and to do this it is crucial to establish a well defined niche, and use keywords appropriate to it. Once your niche is established you will begin to see that online marketing really does work.
Advertising a "great vacation" to anywhere isn't going to get it done. If you feature a vacation to Michigan's Upper Peninsula, Washington's San Juan Islands or a special place in the Caribbean, you're starting to work your way towards finding your niche. In reality your niche is something you know as much or more about than anyone else.
A key role in search engine dominance is supply and demand. If the hula hoop did not already exist, and were to be invented now, imagine the role the Internet would play. The inventor would simply need to issue a few press releases to announce his product to the world. People then turning to Google and entering ahula hoopa as a search term would then end up with search results that would all lead back to the inventors website. The inventor would have adominated Googlea. Although the hula hoop was a success without Google or the Internet, the lesson here should be apparent.
Whether you have a product or service to offer it has to be something that there is a demand for and not many suppliers of. It helps too if you know what you are talking about which you probably will if it's your own product or service. High demand, limited competition, and your own credibility can add up to a dominant position in Google search.
Creating an online marketing business that is successful is not necessarily easy, and failure is likely unless you are able to find your niche early on. A good approach to finding your marketing niche is to brainstorm. Let your mind room free over as many marketing possibilities as you can. Make a list of them, and then go through the list and analyze the supply and demand possibilities for each listed item. Once you find something with high demand that only you or a few others can supply, you are on a solid path towards creating a successful niche marketing business
Opportunities at times stare us in the face and we don't even realize it. Just give some thought to what you have to offer to the world. It's probably much, much more than you realize. Then look for the unique thing, that which other's find interesting or important and market it. Sounds simple, but it takes work. Success isn't guaranteed of course, not many things in life are, but with perseverance and maybe a little luck you can make your niche market work for you. - 16890
In the world of Google and search engines the goal is to appear at or near the top of the list when someone is submitting a keyword or phrase in search of a product, service, or information. Most users of Google won't go beyond the first or second page of results unless they haven't yet found what they are looking for.
It can be difficult to separate yourself from the crowd online. If for example you have a travel site, and use atravela and avacationa as keywords it is likely that your site will be virtually lost amongst the competition. It may not even be possible to find your site on Google without staying up all night looking. Placing high on or adominatinga Google's listings is important and to do this it is crucial to establish a well defined niche, and use keywords appropriate to it. Once your niche is established you will begin to see that online marketing really does work.
Advertising a "great vacation" to anywhere isn't going to get it done. If you feature a vacation to Michigan's Upper Peninsula, Washington's San Juan Islands or a special place in the Caribbean, you're starting to work your way towards finding your niche. In reality your niche is something you know as much or more about than anyone else.
A key role in search engine dominance is supply and demand. If the hula hoop did not already exist, and were to be invented now, imagine the role the Internet would play. The inventor would simply need to issue a few press releases to announce his product to the world. People then turning to Google and entering ahula hoopa as a search term would then end up with search results that would all lead back to the inventors website. The inventor would have adominated Googlea. Although the hula hoop was a success without Google or the Internet, the lesson here should be apparent.
Whether you have a product or service to offer it has to be something that there is a demand for and not many suppliers of. It helps too if you know what you are talking about which you probably will if it's your own product or service. High demand, limited competition, and your own credibility can add up to a dominant position in Google search.
Creating an online marketing business that is successful is not necessarily easy, and failure is likely unless you are able to find your niche early on. A good approach to finding your marketing niche is to brainstorm. Let your mind room free over as many marketing possibilities as you can. Make a list of them, and then go through the list and analyze the supply and demand possibilities for each listed item. Once you find something with high demand that only you or a few others can supply, you are on a solid path towards creating a successful niche marketing business
Opportunities at times stare us in the face and we don't even realize it. Just give some thought to what you have to offer to the world. It's probably much, much more than you realize. Then look for the unique thing, that which other's find interesting or important and market it. Sounds simple, but it takes work. Success isn't guaranteed of course, not many things in life are, but with perseverance and maybe a little luck you can make your niche market work for you. - 16890
About the Author:
I would like to know what questions you have about article marketing. I invite you to visit Article Marketing Drives Results . Ask me your question and I'll answer by email. You will also get a link for a free audio interview on Article Secrets.
No comments:
Post a Comment