Thursday, February 26, 2009

The Business Stimulus Package you can give Yourself

By Jay S NaPier

For today's economy business owners must position themselves where they can profit. He constantly negative news found on your nightly newscasts has brought fear to your customer base. People are afraid that they will get laid off and since major corporations are laying people off, it's making it harder for those laid-off folks to find a job. Because of this, business owners must reassess the products and services they sell and how they sell them.

To eliminate this challenge, you should take a look at your gross income over the last 12 to 24 months and compare it to the last six marks. Are people still buying what you're selling? are they buying the same quantity they used to? in today's economy people are no longer buying the things that they used to buy just six months ago. People have cut back in many areas of their personal finances. Things that people used to buy on a weekly or monthly basis have now become luxury items that are no longer buying.

Getting creative in your business today is important. You've got to ask yourself what you should be selling and will you sell enough of it to make it profitable? the most creative business owners are now creating continuity programs also known as subscription services that allow them to better manage their business and more consistently get their cash flow.

Take a look at your personal monthly bills. Where have you consistently spent your money? Is it possible for you to turn those monthly expenses into a profit center for your business? according to the National Retail Federation, we are committed to using today's technology. More than 80% of us wouldn't give up Internet access. Almost 2/3 wouldn't cancel a cell phone, and more than 60% would never drop cable or satellite television.

Obviously, you want to be selling what people are buying. Today people have raised their expectations. We now expect others to have cell phones and to be able to accept our text messages. For entertainment, people are now watching more satellite or cable as it's already a part of their monthly expenditure. As you look over your own personal finances, it begins to come obvious that the things you spend your own money on are the same things your customers are spending their money on.

As people cut back on their spending because of the fear of losing their job, it's important to realize that you must be Smart about how you market your business and be selling the products and services that people will consistently by. A limousine service for example, would be considered a luxury item that many may have been using consistently, however in today's economy they are instead renting a car or getting a friend to pick them up.

As the stock market continues to rock people's confidence levels it makes it tough for a business owner to have consistent cash flow in their business. Businesses that were doing $4000 a day are now seeing their business average $2000-$3000. And for smaller businesses, it just makes it worse. Those that would normally spend $80-$100 eating out on Friday night are now settling for a $20 pizza.

In today's economy to sensual that your business is selling what people are buying. This allows you to be consistent in your cash flow and to also continue to be financially stable. - 16890

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