Thursday, February 19, 2009

The meaning of buying links for google

By Serkan Livingstone

Buying links is like covert advertising. If you do it the right way, it adds value to both the movie and your brand. Buying links can be done through link broker networks.

Buying links for the traffic does not seem to be the best way to spend money either as text link traffic can be very thin. This whole text link slap does not bother me at all. Buying links can be done through link broker networks. Link broker networks allow you to search through a large database of Web site owners who have agreed to sell Web site links.

Buying links is like covert advertising. If you do it the right way, it adds value to both the movie and your brand. Buying links from a tightly controlled network is a recipe for disaster; networks are easily detected I believe. For example, you don't have to just worry about just the links you're getting, but the backlinks of the sites that are linking to you. Buying links there could trip a filter.

Google doesnt like link buyers, or sellers. But if you are dying to spend money on advertising then why not try PPC? Google comes in a day or so. Google has always rewarded good ol' fashioned link exchange when it benefits the end user and when it occurs at natural to low volume. That will never change because it's what makes the web a web.

Google is playing with fire when it tries to mess with the way things were done before it came on the scene. People will just stop building content because there are less means to monetize it. Google has always rewarded good ol' fashioned link exchange when it benefits the end user and when it occurs at natural to low volume. That will never change because it's what makes the web a web.

Granted, you don't buy links merely for PageRank, but of course it figures into the equation. Google can certainly discover your links and discount them, but they hopefully also respect the effort it takes to purchase effective text link advertising. Labeling purchased links as "grey area" makes the job of engineers a bit easier, by buying time until the algorithm is more effective by becoming dependent on other factors. Google likely felt OK with it, because all it did was lower the value of links sold from a large number of sites. As a broad algorithmic move, there is always the chance of some degree of error (sites that get unfairly punished).

Google even goes so far as to include a way to report other sites for selling and buying links by using their Google Webmaster Tools Web site. This doesnt mean that buying links will automatically get you blacklisted with the search engines.

Google is diminishing their earning ability by insisting they cut off the flow of PageRank with a nofollow, thus decreasing the value of the link ads to the advertiser and ultimately the revenue likely to realized from that advertiser. Granted, you don't buy links merely for PageRank, but of course it figures into the equation. - 16890

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