The internet is a growing and booming medium for aspiring entrepreneurs. However with all of the competition, it takes a little more than a basic website to profit. To build a thriving and profitable website, youll need a few key ingredients.
Powerful Customer Experiences
A fantastic customer experience is paramount to a great and profitable website. How do you create that fantastic experience? First and foremost, in order to make a decision to buy anything, your customers need to be able to find what theyre looking for quickly and easily. Make sure all your information is right up front and easy to find.
Customers will want to read product descriptions, have shipping calculations be quick and easy and a FAQ page is a great way to take care of all those recurring questions.
For many customers, it also means feeling a sense of connection to the store. Frequent buyer programs help create that sense of community, however free content, superior customer service, a fun and friendly about us page as well as unified branding images like your logo, all help to tell customers who you are and what youre about.
Valuable and Consistent Content
Youve likely heard the term Content is King. Its overused for sure but it still holds true. Content not only provides your website visitors with the information theyre seeking, it helps drive search engine traffic to your site. However, organizing and uploading all of this content can be a full time job if you dont have a content management system to get the job done quickly.
A CMS enables the user to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. This means you dont need to know any programming language to create your website. You can create, schedule, edit and remove pages without spending hours modifying HTML.
Secure, Easy To Use Shopping Cart
While a shopping cart may seem like a mere technicality to you, its an integral part of your customers experience. Customers need to know that their information and transaction is secure. They want to know all shipping and sales tax information right up front, and they want a system which lets them manage their cart with relative ease.
A good shopping cart system is imperative for a valuable customer experience and itll make your life easier too with simple reporting procedures and readily accessible sales information and a reasonable pricetag.
Search Option
Include a search function on your site and give your visitors and customers the ability to instantly find exactly what they need. For example, a pet store owner with this search feature on their website makes it easy for a prospect to find that dog coat theyre looking for. Forcing them to search throughout pages of items is a sure way to detract from their shopping experience.
Offering your visitors a search tool tells them you respect their time and value their business and the keyword information the tool provides gives you valuable insight.
Easy SEO (Search Engine Optimization)
When building a profitable online business SEO plays a very important role in driving website traffic and sales. A key feature for a website builder is an easy SEO system which makes linking, content, and keyword tagging including meta and alt tags a straightforward process.
If your website builder also comes with a sitemap feature each time you update your website content, the search engines are automatically notified, saving you tons of time and ensuring your website is getting noticed by the search engines and potential visitors.
Branding
Online competition can be fierce and that is when branding can help build a business. Branding begins and ends with who you are and what youre about. While logos and slogans have their place a great way to showcase your business personality is through your content and your website design.
Many website building tools are difficult to navigate, have a steep learning curve and make it extremely difficult to get the look and feel you want to convey. A profitable website, one which provides customers a memorable and enjoyable experience, isnt impossible to create. You just need the right tools and to know what you want the end result to be. - 16890
Powerful Customer Experiences
A fantastic customer experience is paramount to a great and profitable website. How do you create that fantastic experience? First and foremost, in order to make a decision to buy anything, your customers need to be able to find what theyre looking for quickly and easily. Make sure all your information is right up front and easy to find.
Customers will want to read product descriptions, have shipping calculations be quick and easy and a FAQ page is a great way to take care of all those recurring questions.
For many customers, it also means feeling a sense of connection to the store. Frequent buyer programs help create that sense of community, however free content, superior customer service, a fun and friendly about us page as well as unified branding images like your logo, all help to tell customers who you are and what youre about.
Valuable and Consistent Content
Youve likely heard the term Content is King. Its overused for sure but it still holds true. Content not only provides your website visitors with the information theyre seeking, it helps drive search engine traffic to your site. However, organizing and uploading all of this content can be a full time job if you dont have a content management system to get the job done quickly.
A CMS enables the user to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. This means you dont need to know any programming language to create your website. You can create, schedule, edit and remove pages without spending hours modifying HTML.
Secure, Easy To Use Shopping Cart
While a shopping cart may seem like a mere technicality to you, its an integral part of your customers experience. Customers need to know that their information and transaction is secure. They want to know all shipping and sales tax information right up front, and they want a system which lets them manage their cart with relative ease.
A good shopping cart system is imperative for a valuable customer experience and itll make your life easier too with simple reporting procedures and readily accessible sales information and a reasonable pricetag.
Search Option
Include a search function on your site and give your visitors and customers the ability to instantly find exactly what they need. For example, a pet store owner with this search feature on their website makes it easy for a prospect to find that dog coat theyre looking for. Forcing them to search throughout pages of items is a sure way to detract from their shopping experience.
Offering your visitors a search tool tells them you respect their time and value their business and the keyword information the tool provides gives you valuable insight.
Easy SEO (Search Engine Optimization)
When building a profitable online business SEO plays a very important role in driving website traffic and sales. A key feature for a website builder is an easy SEO system which makes linking, content, and keyword tagging including meta and alt tags a straightforward process.
If your website builder also comes with a sitemap feature each time you update your website content, the search engines are automatically notified, saving you tons of time and ensuring your website is getting noticed by the search engines and potential visitors.
Branding
Online competition can be fierce and that is when branding can help build a business. Branding begins and ends with who you are and what youre about. While logos and slogans have their place a great way to showcase your business personality is through your content and your website design.
Many website building tools are difficult to navigate, have a steep learning curve and make it extremely difficult to get the look and feel you want to convey. A profitable website, one which provides customers a memorable and enjoyable experience, isnt impossible to create. You just need the right tools and to know what you want the end result to be. - 16890
About the Author:
Make your content management as simple as point and click with the Easy Boutique Builder. Angie Sandy proudly provides simple and cost-effective options for website owners. There is no HTML required, search engine optimization is a snap and you can add your own products with the built-in shopping cart. Try the free site builder demo today.
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