Tuesday, February 10, 2009

Offline vs Online Marketing in MLM Business

By joe cotroneo

Starting an MLM Business can be a very exhilarating experience. Dreams of financial success fill your mind. When you begin to get involved in the practical matters of marketing your MLM business, you realize the difficulties that face you.

Marketing your MLM Business on the Internet may involve SEO Optimization, the development of lead capture pages with aotoresponder prewritten followup sales messages. This all must be done before the first prospect is captured into your system.

Most MLmers tend to concentrate their efforts online. They overlook the use of Offline marketing mediums. Today's MLM Business owner loses many opportunities to present their opportunity to qualified prospects by only using only the Internet.

Marketing an MLM Business Online can be too easy sometimes.We live in a society of instant gratification. You can place an ad online and have it published immediately.

No one wants to wait for "snail mail" to work. It also seems to be much more expensive than email.. These are amontg the items you must consider in deciding between Offline or Online Marketing.

Email deliverability is at an all time low. I have requested info online and most times I only get 50% of my requests in my email box. Major email service providers have overdone their campaigns against spam and hurt the Mlmers use of "permission marketing". It is ridiculous to spend money to aquire a prospect only to lose them because they don't get your messages

You should consider using snail mail or more specifically postcards to recruit in your MLM Business. You can integrate this with lead capture pages and then followup with snail mail and email. You will get over 90% of your postcards delivered and have a much higher percentage of them read. Plus it is easier to get your downline to use postcards. It is a highly duplicatable process.

Few MLM distributors are using more than one way to advertise. Rise above your competition, and use both Offline and Online Marketing to build your MLM business. - 16890

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