Saturday, January 23, 2010

Choosing The Right Offset Printer For You

By Sandy Carter

Offset printing is a well known form of printing services and it has been in application since the 19th century. This printing technology uses a two step approach, which requires getting the impression on a rubber plate from a lithographic press and then on to the printing material by transporting it from the rubber plate.

Offset printing clearly provides superior quality than the ordinary lithographic type of printing. And it's not difficult to find a high quality offset printer around one's neighbourhood as a good printing company will always offer offset printing services these days.

Offset printing is usually costlier than digital printing services for lesser volumes and this is because it involves a lot of work even before the initial sheet of paper is printed. However, if you require printing done in big volumes, then offset printing can turn out to be fairly cost effective. The advantage of offset printing is the low running cost which more than compensates for the higher set up expenses incurred initially. Hence, for large volume orders offset printing is more suitable and inexpensive than digital printing services.

It is imperative that an offset printing company is chosen only after due reflection on some key points. Offset printing provides a lot of alternatives that can leave a layman totally puzzled as this technique differs a lot from the much easier digital printing. So it's always prudent to work with a reputed printing company, which will be able to offer high quality technical support throughout the entire process.

Besides, you should also look for additional printing services from your printer such as designing your print requirements and allowing you to test a sample print before large scale printing. The last but perhaps the most critical thing to consider when using a printing company on a continuous basis is the rates that they offer. The prices should be reasonable and should allow you to avail their printing services on a long term basis. - 16890

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