An increasing number of small business owners are using Internet web video as part of their Internet promotion strategy. But, most small business owners aren't experts at video and are concerned over the proper techniques in how to use their video camera. Backgrounds and sites for a video can make or break a professional looking Internet web video. Below are some strategies you can use with respect to site and background locations for how to use your video camera to give your business promotion the best chance.
1. Be Prepared to Shoot From Different Off-Site Locations.
Avoid staying cooped up in your office taking videos of you just talking to a camera. Make things interesting by taking your viewers to an interesting location that is somehow related to the point of the video. If you are talking about team building, you might want to go to a nearby school field, or a quiet field if you want to talk about getting away to re-group. Any location that conveys the message of your video in an inventive way will capture your audience's attention.
Anticipate different weather conditions when you go on location. Bring things to cover your camera like an umbrella or blanket in case it rains or snows. And be prepared to re-record the vocal portion if wind conditions result in poor sound quality.
2. Use a Different Background Setting for Every Video.
Not only can your locations help to emphasize points, but your background can as well. One really powerful feature of video is that you can appeal to a viewer's visual as well as audible senses, which can add tremendous impact if you choose your backgrounds carefully.
A busy mall will have a different background impact than a back alley or a library setting. Make sure to keep your eyes open for different setting options you have right in your neighborhood that you can use when filming your videos.
3. Arrange Your Background.
Because the visual aspect can make such an impact, it is important to take extra time to position your setting so that there is a sense of balance in the shot.
Large backgrounds, for example require you to stand about halfway between the setting and the camera. If you are too close, no one will be able to see the background. If you are too far, the audience won't see you closely enough to make a connection. It's important to remember that you need to stand back further than would seem necessary. Most video recorders are set to default to the wide screen setting, so you need to shoot from at least ten feet to include everything.
Internet web video is the future of online promotion, and if you know how to use your video camera well it will be simpler to create powerful, impactful videos fast. Effective backgrounds and settings will help tremendously in making compelling Internet web videos. - 16890
1. Be Prepared to Shoot From Different Off-Site Locations.
Avoid staying cooped up in your office taking videos of you just talking to a camera. Make things interesting by taking your viewers to an interesting location that is somehow related to the point of the video. If you are talking about team building, you might want to go to a nearby school field, or a quiet field if you want to talk about getting away to re-group. Any location that conveys the message of your video in an inventive way will capture your audience's attention.
Anticipate different weather conditions when you go on location. Bring things to cover your camera like an umbrella or blanket in case it rains or snows. And be prepared to re-record the vocal portion if wind conditions result in poor sound quality.
2. Use a Different Background Setting for Every Video.
Not only can your locations help to emphasize points, but your background can as well. One really powerful feature of video is that you can appeal to a viewer's visual as well as audible senses, which can add tremendous impact if you choose your backgrounds carefully.
A busy mall will have a different background impact than a back alley or a library setting. Make sure to keep your eyes open for different setting options you have right in your neighborhood that you can use when filming your videos.
3. Arrange Your Background.
Because the visual aspect can make such an impact, it is important to take extra time to position your setting so that there is a sense of balance in the shot.
Large backgrounds, for example require you to stand about halfway between the setting and the camera. If you are too close, no one will be able to see the background. If you are too far, the audience won't see you closely enough to make a connection. It's important to remember that you need to stand back further than would seem necessary. Most video recorders are set to default to the wide screen setting, so you need to shoot from at least ten feet to include everything.
Internet web video is the future of online promotion, and if you know how to use your video camera well it will be simpler to create powerful, impactful videos fast. Effective backgrounds and settings will help tremendously in making compelling Internet web videos. - 16890
About the Author:
Marty Dickinson is an author, speaker and owner of a small business just like you. He has had failures and successes using online web video to promote his business, and would like to share his experience with you. Visit Internet Web Video Presentation Tips to find more tips and strategies on how to promote your business through Internet web video.
No comments:
Post a Comment