When it comes to the internet, there is nobody bigger then Google in terms of searching, tools, advertising, just about everything. While Google is already the dominant search engine for individuals searching from home, they are now in the process of trying to become the dominant search engine for mobile searching as well.
Currently Google is going head to head with Apple for the internet searches done through phone web access, and Google recently purchased AdMob and Teracent in an attempt break into the mobile search arena. Spending almost $750 Million on AdMob alone they are attempting to increase this form of advertising for their company.
Apple is also fighting hard to gain this market with their acquisition of Quattro; they will attempt to make headway in the mobile marketing arena as well. The question is really, "how much ground can Apple gain from Google, who already has about 70% of the search traffic on the web?"
Google continues to be the target, however, and the major players in this industry are targeting them, but trying to unify against them. Apple is in the process of trying to strike a deal with Microsoft to make Bing the primary search resource in the iPhone, hoping that this unification will supply both companies with a larger foothold in the market. Is it realistic to believe that the unification of these two smaller players, could in fact take anything from Google? The answer is probably not.
And with all the hype about who will get to be the search engine for the smart phone applications, the bottom line is that although Google may want to be there, with their current strong hold on the web and with the major social media sites, even if they lose in the smart phone market they will still remain a strong and active force on the web for years to come. The little steps being taken by Microsoft and Apple, may be taking a few dollars out of their pockets, but will remain relatively insignificant to the overall market. - 16890
Currently Google is going head to head with Apple for the internet searches done through phone web access, and Google recently purchased AdMob and Teracent in an attempt break into the mobile search arena. Spending almost $750 Million on AdMob alone they are attempting to increase this form of advertising for their company.
Apple is also fighting hard to gain this market with their acquisition of Quattro; they will attempt to make headway in the mobile marketing arena as well. The question is really, "how much ground can Apple gain from Google, who already has about 70% of the search traffic on the web?"
Google continues to be the target, however, and the major players in this industry are targeting them, but trying to unify against them. Apple is in the process of trying to strike a deal with Microsoft to make Bing the primary search resource in the iPhone, hoping that this unification will supply both companies with a larger foothold in the market. Is it realistic to believe that the unification of these two smaller players, could in fact take anything from Google? The answer is probably not.
And with all the hype about who will get to be the search engine for the smart phone applications, the bottom line is that although Google may want to be there, with their current strong hold on the web and with the major social media sites, even if they lose in the smart phone market they will still remain a strong and active force on the web for years to come. The little steps being taken by Microsoft and Apple, may be taking a few dollars out of their pockets, but will remain relatively insignificant to the overall market. - 16890
About the Author:
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