The art of persuading your customers is what they want is called pre-selling. The subtle thought that they may lose out if they don't buy your stuff. Whatever your
stuff happens to be.
One aspect of pre-selling is actually selling yourself before you sell your product. By doing this, you help your customer feel good about you and become emotionally bonded with you on some level.
Pre-selling is also the art of building up anticipation. If a friend told you his sales have increased 300% by "some new internet marketing strategy" but never told you what that strategy was you'd be begging to find out what it is? You'd really be chomping at the bit if you had an internet business and were looking to increase your sales too, right?
Mention any benefit that gets your prospects attention without revealing the solution is a great way to control your prospects next action. Once you roll out the solution they will grab it without hesitation.
There are many ways to pre-sell and it's not just about uncovering your product bit by bit. You can actually give away an entire e-book and use it to pre-sell for another
higher ticket item. The e-book was used to pre-sell and gain trust. This is also an example of the law of reciprocity at work.
You can also pre-sell by including a snippet or two from your e-book and mentioning some of the benefits and solutions. This will also position you as an expert as well.
At the end of the day, its really about giving massive use value to people before you ask them to buy something from you. If you can help people to solve their problems, they will often be very willing to buy products from you over and over again. - 16890
stuff happens to be.
One aspect of pre-selling is actually selling yourself before you sell your product. By doing this, you help your customer feel good about you and become emotionally bonded with you on some level.
Pre-selling is also the art of building up anticipation. If a friend told you his sales have increased 300% by "some new internet marketing strategy" but never told you what that strategy was you'd be begging to find out what it is? You'd really be chomping at the bit if you had an internet business and were looking to increase your sales too, right?
Mention any benefit that gets your prospects attention without revealing the solution is a great way to control your prospects next action. Once you roll out the solution they will grab it without hesitation.
There are many ways to pre-sell and it's not just about uncovering your product bit by bit. You can actually give away an entire e-book and use it to pre-sell for another
higher ticket item. The e-book was used to pre-sell and gain trust. This is also an example of the law of reciprocity at work.
You can also pre-sell by including a snippet or two from your e-book and mentioning some of the benefits and solutions. This will also position you as an expert as well.
At the end of the day, its really about giving massive use value to people before you ask them to buy something from you. If you can help people to solve their problems, they will often be very willing to buy products from you over and over again. - 16890
About the Author:
Watch a Craigslist guru drive truck fulls of free traffic in these step-by-step videos called the Craigslist Marketing Traffic System.
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