Tuesday, November 25, 2008

Google Adwords: The Basics

By Don Bethune

Those who are somewhat familiar with pay-per-click advertisements may know a little bit about Google Adwords. What you may not know is how the program works and how it could prove to be very beneficial to your business. So how does it work?

Here is the basic of Googleas Adword program. First the site owner will choose keywords that are related to their site, and then when a user does a search on that same word, it flags the site owneras advertisement to show on the results page.

Launched in 2000, Google AdWords aims to create a better experience for advertisers by taking the work out of determining a target audience for the client. Matching keywords to corresponding topics, AdWords clients can expect their text-based links to appear in appropriate Google searches, and other popular search sites that are partnered with Google.

Today, Adwords is optimized by Googleas Adsense program. With Adsense, site owners are allowed to display Googleas ads that are geared toward the site owneras content. By doing this Adsense users can earn revenue from the ad placements. This offers advertisers to reach an even larger audience.

Why is Google Adwords popular among advertisers? It could be that it is a complex method of matching their specific keywords to their targeted audience. It also could be the absence of a flat advertising fee. Instead, they bid on their campaigns and Google ranks them according to their bid.

Adwords can be a great tool to benefit websites. The increase of popularity and website traffic is just to name a few. Advertisers also have the ability to track their ad campaigns progress and activity by checking how many times the ad has been shown and clicked on.

Google Adwords is definitely a different method of advertising, but a great asset to those who need to start an ad campaign for there site. Advertisers can set the price of their campaign according to their budget by setting a minimum and maximum price for the ads, as long as it is within Googleas limits. This makes advertising on a budget easy.

If you are still unsure of Google Adwords, the best thing to do is try it. Advertisers can create and start a campaign for as low as $10. This is really low compared to other advertisement programs and packages that will reach the same amount of users. Try it out and track your sites traffic to know if it is right for you. - 16890

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