Just about any of your internet marketing efforts begin with finding keywords that people are actually searching for that you can use to get traffic. One of the most solid ways to get visitors to your website is through the search engines.
Start your research by brainstorming a list of keyword phrases that match what your website will be about or what you believe people are searching for when you want them to find your website. I've found that using a spreadsheet is the best way to keep track of your keywords. If you don't currently own Microsoft Office, you can use Google Docs or OpenOffice.
Once you've looked for those broad keywords, start looking for keyword phrases that match even more closely what you're going after. These 3+ word keyword phrases are usually known as "long tail" keywords. These longer keyword phrases usually represent an individual that is much closer to making a purchase or making a decision on a service.
There are a couple of websites that can be used to determine how many searches are done on a monthly basis. Once you determine this, add this information to your spreadsheet. It will come in handy when you need to see which keywords are worth pursuing vs. those that will be a waste of time. The two websites that you'll be using are Google Adwords keyword tool and the freekeywords.wordtracker.com website. Both of these will give you keyword ideas and the number of monthly searches.
When you have data about how many searches get done on these keywords, you'll need to cross reference the competition. You'll need to know how many other websites there are on the internet that contain your keyword phrase. Google has in its index a lot of websites and you'll be able to get some data on how many pages Google has where your keyword phrases are being used.
There are a few ways to narrow the competition to determine which keyword phrases are the best. The tools I use are the advanced search features available through Google. I use the allintitle, the allinanchor, and the search with the keyword phrase in quotes. People don't typically search that way, but remember that you are collecting data and not trying to mimic the search patterns of 99% of internet users.
When evaluating which keywords are "good" keywords or good keyword phrases, you can usually tell after you've been doing this a while. I usually start with keyword phrases that get at least 100 searches per day. Obviously the more searches per day, the better. As far as competition, I usually look for keyword phrases with less than 10,000 allintitle results. The lower the competition, the better.
Finding keywords is just the start. Once you have your keyword phrases, you'll need to place those strategically in your web pages including in the page title, h1 tags, and within the content of the page itself. Ideally, you'll have about a 3-5% keyword density. What this means is that you'll use your 2-3 word keyword phrase about 1-2 times for every 100 words. If you have a few paragraphs in your blog post or your web page, plan on about 1 keyword phrase per paragraph. If you use those keyword phrases in the right way, you'll be on your way to getting those top rankings. - 16890
Start your research by brainstorming a list of keyword phrases that match what your website will be about or what you believe people are searching for when you want them to find your website. I've found that using a spreadsheet is the best way to keep track of your keywords. If you don't currently own Microsoft Office, you can use Google Docs or OpenOffice.
Once you've looked for those broad keywords, start looking for keyword phrases that match even more closely what you're going after. These 3+ word keyword phrases are usually known as "long tail" keywords. These longer keyword phrases usually represent an individual that is much closer to making a purchase or making a decision on a service.
There are a couple of websites that can be used to determine how many searches are done on a monthly basis. Once you determine this, add this information to your spreadsheet. It will come in handy when you need to see which keywords are worth pursuing vs. those that will be a waste of time. The two websites that you'll be using are Google Adwords keyword tool and the freekeywords.wordtracker.com website. Both of these will give you keyword ideas and the number of monthly searches.
When you have data about how many searches get done on these keywords, you'll need to cross reference the competition. You'll need to know how many other websites there are on the internet that contain your keyword phrase. Google has in its index a lot of websites and you'll be able to get some data on how many pages Google has where your keyword phrases are being used.
There are a few ways to narrow the competition to determine which keyword phrases are the best. The tools I use are the advanced search features available through Google. I use the allintitle, the allinanchor, and the search with the keyword phrase in quotes. People don't typically search that way, but remember that you are collecting data and not trying to mimic the search patterns of 99% of internet users.
When evaluating which keywords are "good" keywords or good keyword phrases, you can usually tell after you've been doing this a while. I usually start with keyword phrases that get at least 100 searches per day. Obviously the more searches per day, the better. As far as competition, I usually look for keyword phrases with less than 10,000 allintitle results. The lower the competition, the better.
Finding keywords is just the start. Once you have your keyword phrases, you'll need to place those strategically in your web pages including in the page title, h1 tags, and within the content of the page itself. Ideally, you'll have about a 3-5% keyword density. What this means is that you'll use your 2-3 word keyword phrase about 1-2 times for every 100 words. If you have a few paragraphs in your blog post or your web page, plan on about 1 keyword phrase per paragraph. If you use those keyword phrases in the right way, you'll be on your way to getting those top rankings. - 16890
About the Author:
Brian focuses on helping individuals just like you start their internet business. In addition to articles, Brian also produces keyword marketing research videos. You can get the best web hosting and several vouchers for pay-per-click and also an iTunes gift cert.
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