Within the last two years I've been a speaker at countless chiropractic seminars and homecomings, and I hear countless horror stories of recent grads and experienced doctors who have been victims of bad chiropractic coaching and useless management consulting. If something sounds like it's really too good to be true, then we have to trust our instincts on these things. When a DC joins one of these useless companies for fear of failure, it can have some serious consequences. There are some real "piranhas" out there that feed on desperate chiropractors, and it's time someone put a stop to it.
I'm not just warning the chiropractors about this, I'm warning the consultants who are stealing people's money with phony claims and no results. When you're taking money from hard working chiropractors and not doing them any good, you're actually stealing from them. If you're not skilled enough at what you do to understand the current climate of the chiropractic business and what professionals are actually facing today, you are hurting them instead of helping them-- and taking all their money too. Some of these consultants are still using marketing tactics utilized in the 1970's, and have no interest and using tactics that work today. The world of marketing has changed incredibly over the last 5 years. There's a potential for wealth and success like never before, and none of these consultants know anything about these methods. I guarantee you that!
So ask yourself: what isn't working for your chiropractic practice right now? You can't blame it on the economy because there are a lot of chiropractic practices that happen to be thriving right now. No doubt, you'll find that marketing and new-patient acquisition are areas you want to improve. This is common. Your first plan of attack should be to get new patients through free marketing strategies, not paying through the nose for a consultant that won't do anything anyhow. Don't let anyone lie to you; the best advertising today is absolutely free. When you take advantage of putting videos up on YouTube and dominate search engines, your whole chiropractic practice will transform. Sites like MySpace, YouTube and Facebook have enormous potential for branding yourself and exploding your business in your immediate area.
When times are rough, it's the innovators and creative marketers that survive and prosper. But if you turn to a chiropractic consultant to show you these cutting-edge methods, you're throwing your money away. None of them are trained or knowledgeable of how to use Web 2.0 and social media to get your business on the fast track to success. And if any of them say they know the best methods and they've been using them for years, you're falling right into a scam!
Keep these things in mind when you're selecting a practice management group. Are their testimonials from prior customers actually real? Sometimes they are not. Next, make sure they specialize in exactly what you need. A sort of "handy-man" consultant can't necessarily fix the very specific problems you're having. You need someone who can work for you and you alone. If you want someone who focuses on internet marketing, don't pick someone who knows nothing about it. Lastly, make sure they're up to the times. If they aren't knowledgeable in internet marketing and world communications, they can't help you one bit. Not only do they have to know about these things, they have to be able to DO them.
Here are a few places you can go to today to begin to advertise for FREE on the internet. Go to YouTube.com, Myspace.com, Wordpress.com, Sphinn.com, EzineArticles.com, and Twitter.com. Trust me; you're going to be really happy that you did.
There are so many websites with just as much potential, but these are the best to start with. These sites are totally free, and the marketing power is the strongest in the world today. Within no time, you're going to have countless new patients walking through your door. Not only that, you'll have the opportunity to create multiple streaming income from other sources, only adding to the power of your business.
Let's be clear, not every chiropractic consultant is a scammer. There are still some legitimate groups out there who are proven and respected. Ask your colleagues for referrals before you pick a firm. You need someone who you can trust to help your business reach the next level, and that someone needs to understand today's market. Not the market from the 1980's. - 16890
I'm not just warning the chiropractors about this, I'm warning the consultants who are stealing people's money with phony claims and no results. When you're taking money from hard working chiropractors and not doing them any good, you're actually stealing from them. If you're not skilled enough at what you do to understand the current climate of the chiropractic business and what professionals are actually facing today, you are hurting them instead of helping them-- and taking all their money too. Some of these consultants are still using marketing tactics utilized in the 1970's, and have no interest and using tactics that work today. The world of marketing has changed incredibly over the last 5 years. There's a potential for wealth and success like never before, and none of these consultants know anything about these methods. I guarantee you that!
So ask yourself: what isn't working for your chiropractic practice right now? You can't blame it on the economy because there are a lot of chiropractic practices that happen to be thriving right now. No doubt, you'll find that marketing and new-patient acquisition are areas you want to improve. This is common. Your first plan of attack should be to get new patients through free marketing strategies, not paying through the nose for a consultant that won't do anything anyhow. Don't let anyone lie to you; the best advertising today is absolutely free. When you take advantage of putting videos up on YouTube and dominate search engines, your whole chiropractic practice will transform. Sites like MySpace, YouTube and Facebook have enormous potential for branding yourself and exploding your business in your immediate area.
When times are rough, it's the innovators and creative marketers that survive and prosper. But if you turn to a chiropractic consultant to show you these cutting-edge methods, you're throwing your money away. None of them are trained or knowledgeable of how to use Web 2.0 and social media to get your business on the fast track to success. And if any of them say they know the best methods and they've been using them for years, you're falling right into a scam!
Keep these things in mind when you're selecting a practice management group. Are their testimonials from prior customers actually real? Sometimes they are not. Next, make sure they specialize in exactly what you need. A sort of "handy-man" consultant can't necessarily fix the very specific problems you're having. You need someone who can work for you and you alone. If you want someone who focuses on internet marketing, don't pick someone who knows nothing about it. Lastly, make sure they're up to the times. If they aren't knowledgeable in internet marketing and world communications, they can't help you one bit. Not only do they have to know about these things, they have to be able to DO them.
Here are a few places you can go to today to begin to advertise for FREE on the internet. Go to YouTube.com, Myspace.com, Wordpress.com, Sphinn.com, EzineArticles.com, and Twitter.com. Trust me; you're going to be really happy that you did.
There are so many websites with just as much potential, but these are the best to start with. These sites are totally free, and the marketing power is the strongest in the world today. Within no time, you're going to have countless new patients walking through your door. Not only that, you'll have the opportunity to create multiple streaming income from other sources, only adding to the power of your business.
Let's be clear, not every chiropractic consultant is a scammer. There are still some legitimate groups out there who are proven and respected. Ask your colleagues for referrals before you pick a firm. You need someone who you can trust to help your business reach the next level, and that someone needs to understand today's market. Not the market from the 1980's. - 16890
About the Author:
Want to get New Patients with no cost chiropractic marketing using the internet? If you're tired of the same ineffective, outdated marketing strategies that your chiropractic coaching "guru" shoved down your throat, visit http://DCincome.com to learn the secrets.
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