We've all heard the saying, "Don't put all your eggs in one basket." Yet, it amazes me just how much I see this done within the chiropractic marketing and the profession as a whole. Far too many times I see chiropractors buying expensive media slots in the newspaper or on TV that are yielding mediocre results. It's almost like these media sharks are feasting on "hope," as the DC's that I come into contact regularly with think they've just purchased a winning lottery ticket or something. Little do they know the startling reality on the other side. They're actually killing their practice.
In the current economic recession, the old forms of marketing and advertising are not working nearly as well as they used to. Similarly, if you do not have a steady marketing plan in place, you will not be in business that long. One of the major problems I see at the moment is that chiropractors are marketing less now because times are tough when it should be the other way around. Sales and chiropractic marketing are what feed your practice and get you those highly sought after new patients you desire.
The only answer to spreading the word about your chiropractic practice is to find a way to do it for free, and still yield tremendous results. When you harness the power of Web 2.0 and social media marketing, you can do just that. Gone are the days when you would spend a fortune on TV ads, newspaper spots, and telemarketing. These outdated forms of advertising are no good to you anymore, and can plunge you further into hardship.
So how do you move forward when all your money is tied-up in outdated forms of marketing and your chiropractic practices sinks farther into the mud? It's actually easier than you think, and it will cost you nothing at all. Exposing your business to Web 2.0 and social media sites like YouTube, Facebook, and Friendster is absolutely free and it's a veritable goldmine of potential success. Over 50% of the users on these sites is 30 years and older, and that means that your targeted demographic is waiting to hear from you.
Targeted marketing that specifically hits the demographic you need is the wave of the marketing future. It's simple and cost effective, and you'll be amazed at the amount of new patients and business you'll receive. I can't express how important it is to start your online marketing on the right foot! If you don't know what you're doing, you can seriously damage your credibility in your community from the get-go. This is how many chiropractors have failed. To create success, you need to find someone who has experienced success.
Here's a great way to start on the road to Web 2.0 success. Get an account started on a popular social media site, and begin to invite friends who live within a 5 mile radius of your practice. Let these people learn about you and start to communicate with them. Once you strike-up friendships, you are then able to share information about your chiropractic practice and draw people who are in need of your services.
You can also begin to be of value to these people by providing them useful information online. When you make daily video blogs or weekly postings about relevant topics, people will begin to see that you can help them, and they'll take note. For instance, I posted a simple video about headache relief and 3,000 people viewed it within one week! Viral marketing was the cause of all this exposure. When one person saw it and found it helpful, they passed it on to a friend, and so forth. Do you see the power?
Hopefully, you can begin to see the massive potential and possibility of these social networks. I've literally been able to rake in a small fortune using these types of chiropractic marketing methods. Again, they are no-cost to you, yet they can yield huge returns and ultimately grow your chiropractic practice to unimaginable heights. Get involved and set-up your accounts on these social networks today so you can learn some innovative and new ways to get your business out into your local community. - 16890
In the current economic recession, the old forms of marketing and advertising are not working nearly as well as they used to. Similarly, if you do not have a steady marketing plan in place, you will not be in business that long. One of the major problems I see at the moment is that chiropractors are marketing less now because times are tough when it should be the other way around. Sales and chiropractic marketing are what feed your practice and get you those highly sought after new patients you desire.
The only answer to spreading the word about your chiropractic practice is to find a way to do it for free, and still yield tremendous results. When you harness the power of Web 2.0 and social media marketing, you can do just that. Gone are the days when you would spend a fortune on TV ads, newspaper spots, and telemarketing. These outdated forms of advertising are no good to you anymore, and can plunge you further into hardship.
So how do you move forward when all your money is tied-up in outdated forms of marketing and your chiropractic practices sinks farther into the mud? It's actually easier than you think, and it will cost you nothing at all. Exposing your business to Web 2.0 and social media sites like YouTube, Facebook, and Friendster is absolutely free and it's a veritable goldmine of potential success. Over 50% of the users on these sites is 30 years and older, and that means that your targeted demographic is waiting to hear from you.
Targeted marketing that specifically hits the demographic you need is the wave of the marketing future. It's simple and cost effective, and you'll be amazed at the amount of new patients and business you'll receive. I can't express how important it is to start your online marketing on the right foot! If you don't know what you're doing, you can seriously damage your credibility in your community from the get-go. This is how many chiropractors have failed. To create success, you need to find someone who has experienced success.
Here's a great way to start on the road to Web 2.0 success. Get an account started on a popular social media site, and begin to invite friends who live within a 5 mile radius of your practice. Let these people learn about you and start to communicate with them. Once you strike-up friendships, you are then able to share information about your chiropractic practice and draw people who are in need of your services.
You can also begin to be of value to these people by providing them useful information online. When you make daily video blogs or weekly postings about relevant topics, people will begin to see that you can help them, and they'll take note. For instance, I posted a simple video about headache relief and 3,000 people viewed it within one week! Viral marketing was the cause of all this exposure. When one person saw it and found it helpful, they passed it on to a friend, and so forth. Do you see the power?
Hopefully, you can begin to see the massive potential and possibility of these social networks. I've literally been able to rake in a small fortune using these types of chiropractic marketing methods. Again, they are no-cost to you, yet they can yield huge returns and ultimately grow your chiropractic practice to unimaginable heights. Get involved and set-up your accounts on these social networks today so you can learn some innovative and new ways to get your business out into your local community. - 16890
About the Author:
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