Designing and building a UK website can be a thankless task. You spend hours of your time planning, designing and creating the whole site, carefully assembling it into a work of digital art. Having lovingly pored over every word and put heart and soul into a decent navigation system and a well thought out layout, you eagerly publish your site and hold your breath for the torrent of visitors. It is somewhat disappointing, therefore, to find that days can go by without a single hit. You know that it can take a while for the search engines to identify and crawl your site, but as the days crawl by it can become very disheartening.
But once you can see a trickle of people starting to dribble through to your website, you may wonder why it isn't a torrent. Perhaps next week? Or next month? You start seeing your creation as an investment rather than an overnight sensation that will see you retiring by the end of the month. Clearly people are starting to find you, and perhaps you have had a few comments or a few orders, but what else have you done to try to improve the popularity of your site and the overall number of visitors it receives?
One thing that you may have done is to browse through the internet and find information on how to promote your site, or tips on 'UK search engine optimizing' it. You are almost certainly aware of the fact that to be successful on the internet you really need the search engines on your side. Having your site listed by Google, MSN and Yahoo for example is going to make a big difference to your site. But, what will make a far bigger difference is the overall rank of your website.
When people search the internet using a search engine, the list of results is ordered by rank. The higher the rank of your site, the closer to the top, on the first page, your website will be. If people enter the keywords 'alcohol free whiskey', and this is what your site sells, then you would hope that your website would be fairly near the top, or at the top, and definitely on the first page of results. On Google, a search for 'alcohol free whiskey' actually brings up 216,000 results, which at ten results per page is well over 21,000 pages. Incredibly, only 3% of people ever look past the first page of results. That means that 10 website owners will enjoy the company of 97% of visitors, whilst 215,990 website owners will only ever see 3% between them.
So what is it that helps you get to the top of your keyword search rank? Is there a single big secret that many SEO companies are aware of, and will only tell you for a huge fee? Certainly many companies do seem to suggest that they alone have the answer, and that only by going through them will the Golden Secret be revealed to you, and suddenly your site will rocket to the top. In fact, there are three things wrong with this. Firstly, there is no single solution - it's a combination of many varied factors. Secondly, no one single company can ever offer guarantees, promises or assurances that your site will be at the top, or near the top - they can try, and almost certainly your site will rise, but this depends on other factors beyond anyone's control. This might, for example, be because your website is in a mass market, such as insurance. With hundreds of thousands of keyword competitors, getting near the top is a huge endeavour, whereas if you're selling rainbow coloured light bulbs then there is likely to be much less competition, and so more chance you'll rise more quickly, and further. The third thing is that any rise is never going to be overnight, and any progress can take weeks, if not months or even years.
Be very wary of those sites that suggest that the best way of getting your site noticed is to use keywords. Although this is certainly true, search engines now take the number of keywords as only a minor factor in judging a site's rank. Search engines got wise to the fact that many website owners were simply cramming great blocks of keywords into the code of a page just to get attention. They get attention now all right - and the result it that they lose their rank position very quickly. There are many other ways now which the search engines use to judge how good a site is, one of which is its popularity. This is measured in several ways, but the most significant is how many other websites are linking to yours. The more links, the more popular, and this in turn implies more relevant and useful.
I have actually come across a website which is able to offer a free appraisal and recommendations as to where i was going wrong. Great, at last something for nothing! Anyway after discussing further, we came to a deal which included flexible easy payment terms and as an added incentive, being paid on results which is fantastic as far as I am concerned. With so many companies out there, to get one who actually put their money 'where their mouth is' is a bonus.Actually and to be fair, they were really down to earth to deal with and explained it all in simple english.
Knowing what your site does well, and what it doesn't, will help you go a long way towards getting your website listed higher. I have a site which was hardly visible at all in Google's results - even I got bored trying to find it. After spending a couple of days implementing a few very simple changes that made very little difference to the way the site appeared, I resubmitted it to Google. I checked it earlier today, and it's now been ranked 15 palces higher! It's a niche market, but even so, it's now the first site people reach, and more and more people are finding it and spending money, which is great! For two days' work, it was well worth it. I'd certainly recommend you get your site checked out; from my experience it really made a big difference. - 16890
But once you can see a trickle of people starting to dribble through to your website, you may wonder why it isn't a torrent. Perhaps next week? Or next month? You start seeing your creation as an investment rather than an overnight sensation that will see you retiring by the end of the month. Clearly people are starting to find you, and perhaps you have had a few comments or a few orders, but what else have you done to try to improve the popularity of your site and the overall number of visitors it receives?
One thing that you may have done is to browse through the internet and find information on how to promote your site, or tips on 'UK search engine optimizing' it. You are almost certainly aware of the fact that to be successful on the internet you really need the search engines on your side. Having your site listed by Google, MSN and Yahoo for example is going to make a big difference to your site. But, what will make a far bigger difference is the overall rank of your website.
When people search the internet using a search engine, the list of results is ordered by rank. The higher the rank of your site, the closer to the top, on the first page, your website will be. If people enter the keywords 'alcohol free whiskey', and this is what your site sells, then you would hope that your website would be fairly near the top, or at the top, and definitely on the first page of results. On Google, a search for 'alcohol free whiskey' actually brings up 216,000 results, which at ten results per page is well over 21,000 pages. Incredibly, only 3% of people ever look past the first page of results. That means that 10 website owners will enjoy the company of 97% of visitors, whilst 215,990 website owners will only ever see 3% between them.
So what is it that helps you get to the top of your keyword search rank? Is there a single big secret that many SEO companies are aware of, and will only tell you for a huge fee? Certainly many companies do seem to suggest that they alone have the answer, and that only by going through them will the Golden Secret be revealed to you, and suddenly your site will rocket to the top. In fact, there are three things wrong with this. Firstly, there is no single solution - it's a combination of many varied factors. Secondly, no one single company can ever offer guarantees, promises or assurances that your site will be at the top, or near the top - they can try, and almost certainly your site will rise, but this depends on other factors beyond anyone's control. This might, for example, be because your website is in a mass market, such as insurance. With hundreds of thousands of keyword competitors, getting near the top is a huge endeavour, whereas if you're selling rainbow coloured light bulbs then there is likely to be much less competition, and so more chance you'll rise more quickly, and further. The third thing is that any rise is never going to be overnight, and any progress can take weeks, if not months or even years.
Be very wary of those sites that suggest that the best way of getting your site noticed is to use keywords. Although this is certainly true, search engines now take the number of keywords as only a minor factor in judging a site's rank. Search engines got wise to the fact that many website owners were simply cramming great blocks of keywords into the code of a page just to get attention. They get attention now all right - and the result it that they lose their rank position very quickly. There are many other ways now which the search engines use to judge how good a site is, one of which is its popularity. This is measured in several ways, but the most significant is how many other websites are linking to yours. The more links, the more popular, and this in turn implies more relevant and useful.
I have actually come across a website which is able to offer a free appraisal and recommendations as to where i was going wrong. Great, at last something for nothing! Anyway after discussing further, we came to a deal which included flexible easy payment terms and as an added incentive, being paid on results which is fantastic as far as I am concerned. With so many companies out there, to get one who actually put their money 'where their mouth is' is a bonus.Actually and to be fair, they were really down to earth to deal with and explained it all in simple english.
Knowing what your site does well, and what it doesn't, will help you go a long way towards getting your website listed higher. I have a site which was hardly visible at all in Google's results - even I got bored trying to find it. After spending a couple of days implementing a few very simple changes that made very little difference to the way the site appeared, I resubmitted it to Google. I checked it earlier today, and it's now been ranked 15 palces higher! It's a niche market, but even so, it's now the first site people reach, and more and more people are finding it and spending money, which is great! For two days' work, it was well worth it. I'd certainly recommend you get your site checked out; from my experience it really made a big difference. - 16890
About the Author:
No traffic? Listed on Google page 10? If you want to be found by Google and the rest of the search engines, it's vital you employ specialist UK search engine marketing techniques. A site that has professional uk web site design and uses UK Pay Per Click campaigns will greatly boost your sites on line visibility.
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