There are several strategies that can be used to get to the top of Google. It is actually much easier that many would believe. It is simply amazing how many sites are ranked where they are by luck, very few are ranked for keywords because they are trying to be. The purpose of this writing is to give you things you can work on to directly affect your rankings.
The real point here is though there are several factors that can improve your rankings, you have to focus on what you can control. Focusing on things that you do not control is a waste of time. If you have ever heard of six sigma you would be aware of this philosophy.
Here is what is in your control with search engine optimization.
- The title of your page. This is probably the most influencing factor. Pick 5 phrases you want to rank for. Word them in a manner that you don't repeat words but makes sense. Try to use less than 9 words.
- Body text is the next factor. Use all the keywords you want to rank for in your body. I wouldn't say that it is important to have them in bold or header tags. These really are not the difference between not ranking and ranking, these are things you look at when trying to go from position one to position two.
- Your site design " you have to make sure that your site can be indexed. Do not put a bunch of gibberish after your file name, it wont help.
- The links to your site. Yes you have control over how people link to you. One way is to create or buy link bait. This is something that people will want to link to. Can be like a top 10 list. Real creative things get more links. I am not creative so I submit articles. This way I have full control over how people link to me and I get a lot of free one way links.
Thats 4 things you have control over. Any time you want to improve your rankings start with these 4 things. This is how you control your search engine rankings - 16890
The real point here is though there are several factors that can improve your rankings, you have to focus on what you can control. Focusing on things that you do not control is a waste of time. If you have ever heard of six sigma you would be aware of this philosophy.
Here is what is in your control with search engine optimization.
- The title of your page. This is probably the most influencing factor. Pick 5 phrases you want to rank for. Word them in a manner that you don't repeat words but makes sense. Try to use less than 9 words.
- Body text is the next factor. Use all the keywords you want to rank for in your body. I wouldn't say that it is important to have them in bold or header tags. These really are not the difference between not ranking and ranking, these are things you look at when trying to go from position one to position two.
- Your site design " you have to make sure that your site can be indexed. Do not put a bunch of gibberish after your file name, it wont help.
- The links to your site. Yes you have control over how people link to you. One way is to create or buy link bait. This is something that people will want to link to. Can be like a top 10 list. Real creative things get more links. I am not creative so I submit articles. This way I have full control over how people link to me and I get a lot of free one way links.
Thats 4 things you have control over. Any time you want to improve your rankings start with these 4 things. This is how you control your search engine rankings - 16890
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