Content is the royalty of establishing credibility, gaining trust and producing sales. It is KING, gets to wear the crown, sit on the throne, and rule the world. While it is still a good idea to send high quality content to your subscriber list, there is a much more lucrative list made up of customers who have no concern about content.
"What is this type of list?" you ask. - The "announcement list". I've been teaching about the "announcement" list since at least 2002 (on record at an event). And, yet, it's a widely untapped asset in most email marketing circles. The main reason is: nobody's teaching it. And so, nobody knows anything about it, let alone how to effectively create one of these lists. So, we're going to revisit it.
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What Is An "Announcement" List?
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DEFINED: An announcement list is a list whose sole purpose is to "announce" (I.E. Inform, notify) when something new is available for review, consumption or purchase. In other words, it unapologetically says, "Hey, I just released XYZ. Come check it out!" Now, at first glance you may be thinking, "Who would join a list that offers no content and only sales pitch?" If you say it that way, it doesn't sound too good to me either! That's why you don't say it that way. Let's take a look at HOW to "say it"...
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How About An Example "Announcement" List?
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If you go to my site you'll find a textbook example of this concept. PLRSO stands for "Private Label Rights Special Offers" I established this list for the sole purpose of informing people anytime I have a new PLR offer available for them to buy.
That is ALL! They don't get newsletters or blog posts or special reports or ezine articles. No content of any kind. Merely an announcement of a new product. So far, over 2,822 subscribers have chosen to buy many of the PLR offers "announced" to them.
And how, does it work! Here are some of the reasons...
1. I used an 'in-demand" product and allow my subscribers to start ahead of others by knowing about the new release before it is available to the rest of the world by joining the list.
2. I don't call it an "announcement list", instead it is my "Free PLR Club". That dramatically changes the perception.
3. I purchase a separate domain name for it, increasing the perceived importance and value to those who subscribe.
4. You don't have to buy to join, nor do you have to buy after you've joined. No commitment. Buy what you want, pass on those you don't.
5. A cost example is provided to show what you can buy immediately, further illustrating the value of the complimentary "membership".
Okay, the big kicker that makes creating the "announcement list" a total no-brainer... my affiliates are free to give away "no cost" memberships to the club! Just like what they got when they joined. Then when someone buys an offer through their referral, they get paid on the sale. So I get gobs of people wanting to promote and build my list for me. It is win-win-win.
So, you may be thinking...
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What Kind Of "Announcement" List can I Build?
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There are a wide variety of "announcement" lists that you can build. Let's briefly look at nine of them...
* PLR List. Swipe my idea, create yoru own list of private label rights buyers.
* New Offers List. When you have a loyal following there will be people who love what you produce and want to be notified any time you have a new product coming out.
* Pre-Launch List. Send information out to this list to create buzz and anticipation for an upcoming new product release several weeks (even months) in prior to release.
* Ezine Publishers List. With a list of publishers who want to know when you have a new ezine article available for reprinting in their ezine.
* Bloggers List. Allow bloggers who are looking for ready-made content to post to their blogs. "Announce" to them when you have new content.
* Industry News List. Every industry needs someone who has their finger on the pulse. You could become the "go to" guy or gal for breaking news about your industry.
* Joint Venture List. Everyone needs a list of partners and affiliates ready to promote your new offer anytime you have one.
* Incentives List. How about creating a list of people to whom you offer "bonuses" if they purchase a new product of someone else through YOUR affiliate link.
* Freebie List. On a regular basis, give away rebrandable content to these subscribers to earn commissions from their efforts.
These nine types of lists won't immediately be buyers from the get go, but the subscribers can become buyers and generate revenue if implemented. While content may be king, there are still a lot of princes, dukes and earls out there too. - 16890
"What is this type of list?" you ask. - The "announcement list". I've been teaching about the "announcement" list since at least 2002 (on record at an event). And, yet, it's a widely untapped asset in most email marketing circles. The main reason is: nobody's teaching it. And so, nobody knows anything about it, let alone how to effectively create one of these lists. So, we're going to revisit it.
-------------------------------------------------------
What Is An "Announcement" List?
-------------------------------------------------------
DEFINED: An announcement list is a list whose sole purpose is to "announce" (I.E. Inform, notify) when something new is available for review, consumption or purchase. In other words, it unapologetically says, "Hey, I just released XYZ. Come check it out!" Now, at first glance you may be thinking, "Who would join a list that offers no content and only sales pitch?" If you say it that way, it doesn't sound too good to me either! That's why you don't say it that way. Let's take a look at HOW to "say it"...
-------------------------------------------------------
How About An Example "Announcement" List?
-------------------------------------------------------
If you go to my site you'll find a textbook example of this concept. PLRSO stands for "Private Label Rights Special Offers" I established this list for the sole purpose of informing people anytime I have a new PLR offer available for them to buy.
That is ALL! They don't get newsletters or blog posts or special reports or ezine articles. No content of any kind. Merely an announcement of a new product. So far, over 2,822 subscribers have chosen to buy many of the PLR offers "announced" to them.
And how, does it work! Here are some of the reasons...
1. I used an 'in-demand" product and allow my subscribers to start ahead of others by knowing about the new release before it is available to the rest of the world by joining the list.
2. I don't call it an "announcement list", instead it is my "Free PLR Club". That dramatically changes the perception.
3. I purchase a separate domain name for it, increasing the perceived importance and value to those who subscribe.
4. You don't have to buy to join, nor do you have to buy after you've joined. No commitment. Buy what you want, pass on those you don't.
5. A cost example is provided to show what you can buy immediately, further illustrating the value of the complimentary "membership".
Okay, the big kicker that makes creating the "announcement list" a total no-brainer... my affiliates are free to give away "no cost" memberships to the club! Just like what they got when they joined. Then when someone buys an offer through their referral, they get paid on the sale. So I get gobs of people wanting to promote and build my list for me. It is win-win-win.
So, you may be thinking...
-------------------------------------------------------
What Kind Of "Announcement" List can I Build?
-------------------------------------------------------
There are a wide variety of "announcement" lists that you can build. Let's briefly look at nine of them...
* PLR List. Swipe my idea, create yoru own list of private label rights buyers.
* New Offers List. When you have a loyal following there will be people who love what you produce and want to be notified any time you have a new product coming out.
* Pre-Launch List. Send information out to this list to create buzz and anticipation for an upcoming new product release several weeks (even months) in prior to release.
* Ezine Publishers List. With a list of publishers who want to know when you have a new ezine article available for reprinting in their ezine.
* Bloggers List. Allow bloggers who are looking for ready-made content to post to their blogs. "Announce" to them when you have new content.
* Industry News List. Every industry needs someone who has their finger on the pulse. You could become the "go to" guy or gal for breaking news about your industry.
* Joint Venture List. Everyone needs a list of partners and affiliates ready to promote your new offer anytime you have one.
* Incentives List. How about creating a list of people to whom you offer "bonuses" if they purchase a new product of someone else through YOUR affiliate link.
* Freebie List. On a regular basis, give away rebrandable content to these subscribers to earn commissions from their efforts.
These nine types of lists won't immediately be buyers from the get go, but the subscribers can become buyers and generate revenue if implemented. While content may be king, there are still a lot of princes, dukes and earls out there too. - 16890
About the Author:
Jimmy D. Brown, a much respected online marketing guru, has been fine-tuning what and how he teaches when it comes to Internet Marketing since 1999. You can benefit from those years of experience and also get full Private Label Resell rights to many of his best-selling products - at incrediblyLOW prices (I'm talking Ten Bucks). Run, immediately to his website
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