The many available media for free advertising does not mean businesses do not have to be serious in managing the ads. Either you post ads offline or online, on free, low cost, or high cost media, the opportunity cost is always considerable and hence you should make the most of the limited resources. It goes without saying that the competition is big for free ads. You should learn about how to make them effective as there are many who also use free ads as the media of marketing. Marketing managers usually do research and learn about their market buying behavior before deciding which type of ads that will work effectively. Online and small businesses too, need good marketing strategy that targets the market just right and effectively. Otherwise, the time and money spent will go in vain. Therefore, it is just inevitable that we need to know the factors that affect consumers buying decision.
In regards to purchase, buying behavior consists of four types: routine or programmed purchase, occasional purchase, high involvement purchase, and impulsive purchase. Your customers can be in one of the four categories or make buying decision depends on the following factors:
1. Personal factors such as family background, gender, age, race, and job. Your advertising should target one or few specific market segments in order to be focus. Evaluate your marketing strategy and market segment before you propose the type of free advertising to use. Some free ads media may not be suitable for certain groups. For example, if you sell professional service and target mature consumers, certain media such as business directory and classified ads would probably be more effective than social sites and the rest. If you sell sport merchandises, for instance, the market target is usually man. The ads design should be planned appropriately. If you promote the products on social sites, then make sure the template, features, and design are designed for the specific gender.
2. Social factors such as family, friends, social class, figures, culture, and other surrounding that contributes in forming your customer's buying decision. Social factors are also a big determinant for advertisers. If your products or services target more on social factors, than building community or placing ads at the appropriate public place where the social group gathers should be effective. Free advertising using the media of social sites or online forums is great to build the community or join an existing one. It tends to be easier to target people using media that support interaction from each other. You can build community at social sites by inviting people who have the same interest. You can also start interesting topic in forums.
3. Psychological factors such as motive, perception, knowledge, lifestyle, attitude, and else that form the way one thinks and regards things. Basically, you can not do a lot to influence these factors because they are mostly derived from consumer's side. For sure, products and services are usually targeted to specific lifestyle and personality of consumers. To the farthest point, businesses can try to target the free ads media to the lifestyle and personality of their consumers. - 16890
In regards to purchase, buying behavior consists of four types: routine or programmed purchase, occasional purchase, high involvement purchase, and impulsive purchase. Your customers can be in one of the four categories or make buying decision depends on the following factors:
1. Personal factors such as family background, gender, age, race, and job. Your advertising should target one or few specific market segments in order to be focus. Evaluate your marketing strategy and market segment before you propose the type of free advertising to use. Some free ads media may not be suitable for certain groups. For example, if you sell professional service and target mature consumers, certain media such as business directory and classified ads would probably be more effective than social sites and the rest. If you sell sport merchandises, for instance, the market target is usually man. The ads design should be planned appropriately. If you promote the products on social sites, then make sure the template, features, and design are designed for the specific gender.
2. Social factors such as family, friends, social class, figures, culture, and other surrounding that contributes in forming your customer's buying decision. Social factors are also a big determinant for advertisers. If your products or services target more on social factors, than building community or placing ads at the appropriate public place where the social group gathers should be effective. Free advertising using the media of social sites or online forums is great to build the community or join an existing one. It tends to be easier to target people using media that support interaction from each other. You can build community at social sites by inviting people who have the same interest. You can also start interesting topic in forums.
3. Psychological factors such as motive, perception, knowledge, lifestyle, attitude, and else that form the way one thinks and regards things. Basically, you can not do a lot to influence these factors because they are mostly derived from consumer's side. For sure, products and services are usually targeted to specific lifestyle and personality of consumers. To the farthest point, businesses can try to target the free ads media to the lifestyle and personality of their consumers. - 16890
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