Sunday, December 20, 2009

Key Design Considerations For Creating A Catalog With Advanced Graphics

By Alexander Smith

A catalog with striking graphic design can make it an excellent marketing tool, which can be at times as efficacious as an actual sales person. A potential consumer can take his time to decide upon buying a specific product after having consulted with his friends and relatives by using it. Hence the catalog must be printed and organized in such a way that customers find it extremely attractive and are pulled towards the products displayed on it.

A catalog must not permit features like design and patterns to be more glaring than the description of products. Thus the catalog's colour scheme must be your primary consideration, along with the layout of graphics, so that the product photos do not look lack lustre and appear prominently on the catalog in clear view. Advanced graphic design software can help you work with different colours and gradients, and their colour picker tools can help you choose the colour palette that you are most comfortable working with.

Then you have to plan the organization and positioning of text on the catalog. Graphics tools also allow you to visualize how various fonts and colour schemes will look on a catalog to make it more attractive. The text must be such that it describes in a concise manner all the best features that the products have to offer, that is driving home the point in a few words.

After the basic image and text layout is finalized, one should focus on tastefully adding attractive imagery to the catalog. Graphic design that is modern and smart makes the catalog visually appealing to customers and rouses their interest in the products on display. Engaging a professional designer for such graphic designs is a great idea, though you can manage the job yourself if you have the required expertise and creativity.

Pre-designed graphic components can be found in modern graphic design software that can be utilized to successfully design your catalog without much trouble. This will save you much effort and will make sure of good quality output.

After the designing task is over, you have to find a good printing firm to get your catalog printed. Always get the prints in large volume, as you never know what quantity you will end up needing in future. It is always advisable to seek a professional opinion on your catalog design, so you can make use of services of a good designer from the printing company itself to suggest and make the necessary changes on your design before it goes to print. - 16890

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