Many small business owners find marketing anything but fun.
It's true. Marketing can be challenging, labour-some, and not the least rewarding. It's not unlike any other activity you take up. It requires a little bit of effort, the right know-how, and lots of practice. Of course having someone to guide you and fall back on for support, like a coach or mentor, helps big time.
The trick is to make marketing fun. You need to be excited about your marketing efforts.
What makes Marketing fun?
Here are some great ways to make marketing a fun routine for you.
* Keep Score - Key Performance Indicators (KPI) are important and they're fun to keep and to beat. For example, the number of phone calls, appointments, proposals, clients, etc.
* Marketing Board - Plan ahead and keep track of your marketing tactics. What are you going to do in month 1, 2, 3. When is your next promotion? etc. Get your staff involved and make it fun.
* Sales Board - Keep track of your results for each day/week/month/quarter. How many calls did you take? How many prospects came into the sales funnel? How many new customers signed on?
* Attend Sales & Marketing Events - Keep an open mind and seek out new ways to get more done in less time, with more of a bang. Visit www.MarketingWorkshops.ca for a list of upcoming Marketing Seminars that will put your marketing efforts on steroids.
* Rewards - All your efforts need to be rewarded, the more success, the bigger the reward. The more fun marketing becomes and the more results you get!
* Prizes and Competition - Who doesn't like to win a prize? You'll find yourself and your staff working harder to win a prize for most amount of referrals. Not convinced? Try it!
* Referrals on Steroids - When done right, a referral program will flood your sales funnel with leads. And it's fun. Prospects, clients, and staff get excited about being part of the company and promoting your product/service.
* Set Goals - Without goals, any road will take you there. Many small business owners lack the other, more important set of goals. Marketing Goals. For example, promotions, newsletters, campaigns, for this week/month/quarter. It's alot more fun then it sounds, so roll up your sleeves and get planning.
* Get a coach - Tiger Woods has several and didn't pick up golf by reading books or asking a friend. His coaches guide him and keep him on track to attain his goals. You'll spend more time and money trying to do it yourself. Get a qualified coach that'll bring you to the next level.
* Track Conversions - If you can't measure it, you can't manage it. You need to keep track of conversions and record them ongoingly. If it's not written, it's likely wrong data that'll lead you to making bad decisions. It's alot more fun to make decisions based on quality data.
* Promotions - The right promotion makes marketing your business easy. Sales becomes alot more fun when it doesn't feel like sales. Marketing does just that and promotions make it all come together almost effortlessly.
What if you've tried it all and you're still not having fun marketing?
You've either not implemented all of the above or there are key elements missing. Marketing isn't easy and you don't have to do it all on your own. Get smart, get savvy, get results... Get yourself a coach that will bring you to the next level. Attend my Marketing Webinar at http://www.MarketingWorkshops.ca and I'll show you how to put your marketing efforts on steroids and make them fun. I guarantee it! - 16890
It's true. Marketing can be challenging, labour-some, and not the least rewarding. It's not unlike any other activity you take up. It requires a little bit of effort, the right know-how, and lots of practice. Of course having someone to guide you and fall back on for support, like a coach or mentor, helps big time.
The trick is to make marketing fun. You need to be excited about your marketing efforts.
What makes Marketing fun?
Here are some great ways to make marketing a fun routine for you.
* Keep Score - Key Performance Indicators (KPI) are important and they're fun to keep and to beat. For example, the number of phone calls, appointments, proposals, clients, etc.
* Marketing Board - Plan ahead and keep track of your marketing tactics. What are you going to do in month 1, 2, 3. When is your next promotion? etc. Get your staff involved and make it fun.
* Sales Board - Keep track of your results for each day/week/month/quarter. How many calls did you take? How many prospects came into the sales funnel? How many new customers signed on?
* Attend Sales & Marketing Events - Keep an open mind and seek out new ways to get more done in less time, with more of a bang. Visit www.MarketingWorkshops.ca for a list of upcoming Marketing Seminars that will put your marketing efforts on steroids.
* Rewards - All your efforts need to be rewarded, the more success, the bigger the reward. The more fun marketing becomes and the more results you get!
* Prizes and Competition - Who doesn't like to win a prize? You'll find yourself and your staff working harder to win a prize for most amount of referrals. Not convinced? Try it!
* Referrals on Steroids - When done right, a referral program will flood your sales funnel with leads. And it's fun. Prospects, clients, and staff get excited about being part of the company and promoting your product/service.
* Set Goals - Without goals, any road will take you there. Many small business owners lack the other, more important set of goals. Marketing Goals. For example, promotions, newsletters, campaigns, for this week/month/quarter. It's alot more fun then it sounds, so roll up your sleeves and get planning.
* Get a coach - Tiger Woods has several and didn't pick up golf by reading books or asking a friend. His coaches guide him and keep him on track to attain his goals. You'll spend more time and money trying to do it yourself. Get a qualified coach that'll bring you to the next level.
* Track Conversions - If you can't measure it, you can't manage it. You need to keep track of conversions and record them ongoingly. If it's not written, it's likely wrong data that'll lead you to making bad decisions. It's alot more fun to make decisions based on quality data.
* Promotions - The right promotion makes marketing your business easy. Sales becomes alot more fun when it doesn't feel like sales. Marketing does just that and promotions make it all come together almost effortlessly.
What if you've tried it all and you're still not having fun marketing?
You've either not implemented all of the above or there are key elements missing. Marketing isn't easy and you don't have to do it all on your own. Get smart, get savvy, get results... Get yourself a coach that will bring you to the next level. Attend my Marketing Webinar at http://www.MarketingWorkshops.ca and I'll show you how to put your marketing efforts on steroids and make them fun. I guarantee it! - 16890
About the Author:
Learn more about Marketing Your Small Business. Stop by Gregor Anton's site where you can find out all about Marketing Consultant Gregor Anton and what he can do for you.
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