Thursday, December 4, 2008

How To Find Online JV's and Affiliates In An Offline Industry

By Stu McLaren

I was recently asked the following question; "I am having difficulties finding potential JV partners and affiliates online for my industry because it is primarily offline. Do you have any suggestions"? I thought the answer I gave would be very useful to more than just the person who asked it. That's why I'm sharing it with you today.

When you find offline customers, you are in the lucky position to assist them go online. This task is very lucrative for an active offline marketer.

The task to bring offline customers online is a chance for you. You can offer your potential partner to set up an online campaign and educate the customers. Your partner's task will be to provide some assistance - i.e. be a guest on your campaign and provide some tips.

The real benefit for your partners is that they can become your affiliates and you will pay them a commission for their sales.

In addition to launching an affiliate program and inviting them to join, you can also take advantage of any customers lists they might have. These might be offline customers but you can offer to pay for an offline campaign the main purpose of which is to bring these offline customers online. Then you can offer your partners a percentage of the revenue.

That is a really successful way that we have utilized in the past because most joint ventures do not come to the partner with a proposal that really makes it attractive and a win-win. If you do that, you are saying, "Look, I'm willing to pay for the cost to market to your list so it cost you nothing and we'll drive everybody through your affiliate link so that anybody who does register you are going to gain momentarily."

So now there is no cost plus they gained financially and you win as well because now you are being able to collect names and emails of people who are interested from their particular list.

This campaign will help your partners to realize that online opportunities exist for them, too and hopefully they will opt in to be your affiliates or to create a joint venture with you. - 16890

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