Thursday, May 7, 2009

Choosing Keywords for your website

By Jay NaPier

When web surfers need to find information quickly and do not know the exact address of the website, they would head to their favorite search engine (usually Google) and type what they are looking for. Depending on their search phrase, hundreds to millions of results can show up with the first 10 found on the same page. These 10 results are the sites that are most relevant to the keyword phrase.

If you have a new website set up, your goals should be set on getting your site to show up on Google. Actually, your site will eventually appear on Google as long as you don't block search engines from crawling on your site. Once your site has some regular visits and you submit your address to their search engine submission page, your site should appear within a month.

To get heavy trafic, you've got to have your site optimized. Keywords are how you do this. It's easy to initially get the right keywords, but you next want to think like your surfer and use the terms and phrases they'd use.

But you need to think out of your own box and think about what other people would search to find what they looking for. There are millions of people worldwide that use Google to search and they have their own ways of typing their search phrases. There are some popular keyword phrases that are highly competitive and will take you time to have your page listed on the top with those phrases.

Use as many keywords and phrases as you can and use them in your website as well. This will help you get higher in the search engine. Don't use too many keywords or your site won't make sense to your readers.

A good trick is to test out these keywords and compare the top 10 results with other keyword phrases. You can even go as far as visiting the links and observe their content and see where their strong keywords are. Finding the best keywords for your site takes a lot of research and patience.

If you have a hard time putting yourself in your visitor's shoes, ask some friends to check out your website or ask them what keywords they would use in finding a product, service, or piece of information that is offered in your website. You can even make use of certain applications that can evaluate your website in keyword usage.

When you've got the keywords you want to use, now you simply wait and see how things go. Check your ranking by doing your own search to see where you fall in. Patience is the most important key to success. It can take several weeks to get where you want to be, but it's worth it. For immediate front page results, you can use Google Adwords. - 16890

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