Saturday, August 15, 2009

Standard SEO Services To Expect From An SEO Company

By Dan Patterson

If you are a large or small business looking for some help with your online marketing, you've probably considered hiring an SEO company. But what sort of services can you expect from an SEO company? The fact is that there are good things that can be done and there are things to watch out for.

The first standard SEO service that you should look for is keyword research. Watch out for those SEO companies that just ask what you want to rank for and then don't give any feedback to it. You want the company to go through your suggestions and then find what they think would be the best keywords for your site. This service is crucial because it's what all the rest of the SEO work will be based on.

The second service that most SEO companies will perform is to create a list of recommendations to better optimize your website. These suggestions could range from changing the architecture of your website to just changing your title tags. These recommendations are intended to help your site rank better in the search engines.

A third service you can expect from most SEO companies is a competitive analysis. The purpose of this SEO service is to help the company figure out who your competition is and what they'll be going up against to get your site ranked well in the search results. This will help them to give you a better estimate for how long it might take to rank.

A fourth and very standard SEO service is link building. It is not enough to just make changes to your site. It is crucial that your SEO company takes the time to build new links to your site each month to improve your rankings. They should also use a variety of techniques to be effective.

You'll find that there are other SEO services that a company may perform, but the ones listed above are the standard ones that you should look for. But you also have to watch out for companies that just give you fluff to try to make the sale.

Here's an example: watch out for those companies that give guarantees for amazing results in a very short period of time. Also watch for companies that claim to have a special relationship with Google. They don't. These things are just fluff.

Keep these services in mind as you're shopping around for a good SEO company to work with. Look over their website to see what kind of services they offer, and also look to see how well they are ranking for their own main phrases. This can give you a clue to if they practice what they preach. - 16890

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