Today, Directors of smaller technology companies are looking for ways to cope with the dramatic changes in the commercial landscape. Everywhere we look we hear of cutbacks and falling profits. The media love the uncertainty!
In an economic downturn such as this one, many companies will fall behind and many will fail, but there are always those that beat the odds and come out triumphant.
The companies who will survive and thrive in the economic downturn are the ones that maintain a positive attitude and do not allow themselves to become absorbed in all the medias negativity.
There are opportunities to be had in a recession, it is not completely negative. From what was clearly apparent in the recession of 1991, those business who continue to effectively market themselves and advertise their business will be the ones that come out on top for the following years.
Winning Strategies for Success:
These strategies draw upon over 30 years of practical experience from sales and marketing directors and will help you to become one of the winners in today's uncertain world.
Develop an air-tight survival strategy.
Find sure methods of boosting sales.
Draw experienced Non-Executive Directors onto your team.
Prevent your competition from taking over your customer base.
The Entrepreneurs Manifesto: - The UK is under the most strain that it has been for years to produce enough internal wealth for the government to be able to repay their huge debts.
Many technology companies are differentiated NOT by their products or their solutions but by their people and the service they deliver. Its not just people that make the difference, it is what they do and how well they do it that really counts.
In the minds of the consumer, most technology companies are almost grouped together as they tend to release similar products. Once one company has made the technological advancement, it wont be long before they are all selling it. For this reason, value for the customer lies not in what the product does, because they could get a similar product from many different places, but in the value you can offer them outside the inherent features of the product. - 16890
In an economic downturn such as this one, many companies will fall behind and many will fail, but there are always those that beat the odds and come out triumphant.
The companies who will survive and thrive in the economic downturn are the ones that maintain a positive attitude and do not allow themselves to become absorbed in all the medias negativity.
There are opportunities to be had in a recession, it is not completely negative. From what was clearly apparent in the recession of 1991, those business who continue to effectively market themselves and advertise their business will be the ones that come out on top for the following years.
Winning Strategies for Success:
These strategies draw upon over 30 years of practical experience from sales and marketing directors and will help you to become one of the winners in today's uncertain world.
Develop an air-tight survival strategy.
Find sure methods of boosting sales.
Draw experienced Non-Executive Directors onto your team.
Prevent your competition from taking over your customer base.
The Entrepreneurs Manifesto: - The UK is under the most strain that it has been for years to produce enough internal wealth for the government to be able to repay their huge debts.
Many technology companies are differentiated NOT by their products or their solutions but by their people and the service they deliver. Its not just people that make the difference, it is what they do and how well they do it that really counts.
In the minds of the consumer, most technology companies are almost grouped together as they tend to release similar products. Once one company has made the technological advancement, it wont be long before they are all selling it. For this reason, value for the customer lies not in what the product does, because they could get a similar product from many different places, but in the value you can offer them outside the inherent features of the product. - 16890
About the Author:
Terry Forsey has been a Technology Business Sales and Marketing Coach for many years, he has helped hundreds of different businesses to move forwards successfully. To take you business to the next level, contact Terry Forsey
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