Friday, October 30, 2009

Business Website Design Strategies Generating Highest Ranking and Most Traffic For Your Site

By Tony Khatemi

The conversation between clients and small business website design and their developers are mostly about quality of website design, impressive and well designed look. It is always about best designed websites with shopping cart design, ecommerce implementation, use of flash design and sometimes only cheap website designs that are within the ciients budget.

Amazing website graphic designs and incredible website flash designs are all impressive first impressions to the visiting audience. However after the initial amazement the visitor is thirsting for the website content design which is uniquely personalized for their search.

The website flash design and incredible website graphics must also have infusion of fantastic contents that captivates the visitor.

For years, I only built the most attractive sites for my clients - for basic information, e-commerce, shopping cart designs, small businesses, large businesses, language-specific sites and any number of others. My primary purpose was a spectacular-looking site. The rest of the process, including content, was secondary.

I would simply take the content provided by the client and plug it into an intuitive and well-designed site. It was always highly professional with lots of flashy and over-the-top, eye-catching elements. Usually, the customer was more than satisfied with the end-product. Many graphic design companies, or website design firms offering cheap prices, may be content to continue operating under this model.

The information highway has become truly the method of searching and finding great contents rather than great looking sites.

Now in the era of twitter and facebook, a more effective approach to website development is necessary. Web content are the most important design of a site. Static sites are dead and building sites with great content and evolving content is very important.

The next most important element is to spray well researched keywords within the paragraphs and pages of a well designed website. The highest ranking sites have the most relevant keywords strategically placed inside the contents of the site. Contents are what keeps the visitor glued to the screen within the pages of the site.

Promoting great content is the key to survival of the website and using social media cloud and other technologies to entice the surfer to visit and view those contents is key.

There are also blog entries, articles to write and video to place on the site and the web. Additionally podcasting and RSS feeds are other means of engagement and promotion of the site and means of getting relevant information to a targeted audience,

Our job as web designers and web promoters has changed for the better. We must use the highest information technology system tools to create the best content rich sites for all targeted visitors. We must use the best methods of delivery for making avail all great contents.

A great site has no value unless it has visitors. Keeping web content to yourself usually defeats the purpose. Most site owners want others to know about their site and their information, or they wouldn't have shared it there. So the job of web developers is not so easy anymore. We can't just create impressive designs. We can't just throw some flashy graphics together.

It is now the responsibility of the website designer, ecommerce developer to not only provide a high quality website design but also incorporate all elements that support optimization, ranking and good traffic.

It takes a lot of effort to make sure site content is ranked at the highest possible level in the most important search engines. On the web, number one is the only one that visitors will flock to in droves, so number two will get five to ten times less traffic, and so on down the line.

Our focus must be is help our customer provide us with superior content for highest and best ranking of their sites. Our goal is to get our clients organically ranked at number one position in google but even more important is the next stage, our efforts must go into keeping the client at the top of the search engines and beating out the competing domains.

Our Measure of success can only be the amount of relevant traffic we deliver to the site. The goal is set upfront for the client and we must work together to achieve that goal. - 16890

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