There have been more than a few companies that have replaced their names after coming under fire and falling into bankruptcy. Some of the companies that have done that consist of ValuJet or now known as AirTran, Altria or as you may have some time ago known it, Philip Morris, and Xe, that was once known as Blackwater. Even electronics maker LG has altered its name from Lucky Goldstar to only LG and claimed that it stood for Lifes Good and now its performing very well with its sales of consumer electronics and appliances.
These companies have done well with the name modification; it is as if they are cracking what they once were and becoming a another company with a polished, righteous image.
Marketing professionals across the country agree that the rebranding of GM could be a good thing. If the goal is to try and put this company on a huge diet and just turn it into a smaller car manufacturing company, Im not positive thered be that much damage in rebranding, said Jean-Pierre Dube, a University of Chicago marketing lecturer. The name isnt in good form, he stated, so they have not much to misplace.
The General Motors make has already grown to be a stained brand, with a reputation of constructing shabby quality cars and now with a gigantic insolvency filing under its belt, not to bring up what everyone thinks about the corporation taking all that national cash to keep from having to file for the vast bailoutwhich they filed in any case.
Of course, at present many GM officials are sticking to what they know and not wanting to rebrand the company. CEO Fritz Henderson said that rebranding wasnt very high on his list of things to do in the company. Which is possibly a good thing to do bearing in mind all the troubles he inherited, but couldnt rebranding be handed off to the marketing division? After all, GM even now has one of those and it really doesnt have the money to be throwing into high-cost television spots right now.
Bits and pieces of GM have already begun to be rebranded; GMAC financial services has changed its name to Ally Bank and General Motors Asset Managemnet is now known as Promark Global Advisors.
But, with a company that is as well known as GM could it work?
I dont think anything wrong with attempting to perhaps promote the company another way than before, but an whole new brand could be difficult to pull off for the corporation. I feel that the best execution of rebranding could come from if it were to rebrand a number of its brands such as Chevy or Cadillac. - 16890
These companies have done well with the name modification; it is as if they are cracking what they once were and becoming a another company with a polished, righteous image.
Marketing professionals across the country agree that the rebranding of GM could be a good thing. If the goal is to try and put this company on a huge diet and just turn it into a smaller car manufacturing company, Im not positive thered be that much damage in rebranding, said Jean-Pierre Dube, a University of Chicago marketing lecturer. The name isnt in good form, he stated, so they have not much to misplace.
The General Motors make has already grown to be a stained brand, with a reputation of constructing shabby quality cars and now with a gigantic insolvency filing under its belt, not to bring up what everyone thinks about the corporation taking all that national cash to keep from having to file for the vast bailoutwhich they filed in any case.
Of course, at present many GM officials are sticking to what they know and not wanting to rebrand the company. CEO Fritz Henderson said that rebranding wasnt very high on his list of things to do in the company. Which is possibly a good thing to do bearing in mind all the troubles he inherited, but couldnt rebranding be handed off to the marketing division? After all, GM even now has one of those and it really doesnt have the money to be throwing into high-cost television spots right now.
Bits and pieces of GM have already begun to be rebranded; GMAC financial services has changed its name to Ally Bank and General Motors Asset Managemnet is now known as Promark Global Advisors.
But, with a company that is as well known as GM could it work?
I dont think anything wrong with attempting to perhaps promote the company another way than before, but an whole new brand could be difficult to pull off for the corporation. I feel that the best execution of rebranding could come from if it were to rebrand a number of its brands such as Chevy or Cadillac. - 16890
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