Sunday, December 20, 2009

The Factors Behind An Effective Exhibition Booth Design

By Gary Parker

Organizations have been more and more making use of exhibitions for marketing of their products and services because they are a hit with the customers. Attractive booth designs can greatly contribute to the success of your marketing campaign, similar to the effect of good shop designs. By focusing on the booth design, you can increase your sales by attracting more people, many of who will be prospective buyers.

The key thing to remember is that you have to impress the people visiting your booth. The first few moments are very important, and at a glance the visitor must get to know the item or service that is on offer, and get impressed by the value proposition.

There is no set formula for guaranteed success in booth designs but you can focus on a number of aspects and make use of your own creativity to come up with something effective.

You must determine the primary reason for installing the booth, which can be for any purpose, like marketing of a product already existing in the market or launching a new one. The creative professionals designing the booth should be conscious of this basic aim.

The booth layout, lighting arrangements, look and colour scheme along with text messages are the main factors that need particular attention. Besides, setting up an interactive kiosk or demonstration of the product rouses the curiosity of the visitors and keeps them engaged. You can also draw people by announcing some discount offers and distributing gifts or small tokens of appreciation with your brand logo printed on them, which would generate a lot of talk and quick publicity about your offerings.

A perfect booth design must be cheap and collapsible, so that it can be transported, installed, and uninstalled without too much expense. Moreover, it is always better to conduct an appropriate analysis on the visitor trends, consumer preferences, and other aspects of the exhibition when developing your booth design. - 16890

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1 comment:

Unknown said...

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