What a squeeze page actually is can be argued. But when business owners talk about them and their uses, they usually have very specific things in mind. By using squeeze pages, business owners want to capture prospects' contact information and their willingness to receive correspondence from the business owners.
You might be saying that there are other ways to go about getting those things and that might be true. But squeeze pages do a little something extra while getting that information out of prospectsthey squeeze in some advertisement.
What are squeeze pages used for?
Well, they exist because online business owners know that prospects aren't likely to buy from them on the first go-round. It'll take a bit of convincing, and that can be done by advertising on a webpage and making regular contact through email.
When it comes down to it, squeeze pages act as an extension to prospects and customers. That's what they're designed to be. If they function like they're supposed to, they can be your secret marketing weapon.
Getting prospects' information
You can't sell to prospects or customers if you don't know who they are. Squeeze pages are used to help you know exactly who you're dealing with. But how can you make the collection of information as easy as possible? Well, you can start out by offering things of value for trade. What do your prospects value? Would they appreciate reports? Software? Audio? Something else? Provide these things in exchange for their information and their permission to contact them later and they'll be sure to give you their information.
So what kind of information do squeeze pages usually request?
As a business owner, you probably have your own idea of what you should ask for. However, there are two things that you need more than others. These things help you get a grip on your prospects. What you do with that information can mean high conversion rates. They are:
Names
Email Addresses
How to utilize the information
After you gather enough information, you'll probably want to know how to maximize your hold of it. The best way to do this is to apply it to your marketing efforts. You may want to use the information to make prospects subscribers to newsletters and keep them updated about what's going on with your business.
Squeeze pages simply give prospects the option to take a specific action or leave a website. The trick is to design the squeeze page so that prospects can't even imagine leaving.
When squeeze pages are optimized, a large amount of traffic visits them and business owners are knee-deep in prospects' information. If you're using squeeze pages, that means that you're sitting on a pile of valuable information and that you'll be able to study subscriber and buyer habits. You'll also have a new advertising avenue.
Make no mistake- these pages are all about leads.
But squeeze pages need maintenance. They won't be of any use to you unless you put the required work into them.
Indeed, your squeeze page's functionality will always reflect the amount of upkeep you do. Marketing is a round-the-clock effort and you should be prepared for that.
If you're turned off by the work I just mentioned, don't be. The bulk of your marketing and research can be done at the same time you create your squeeze pages. They save you time and money that way.
Designing an appropriate squeeze page can be the first way you can appeal to your prospects, so get on it! - 16890
You might be saying that there are other ways to go about getting those things and that might be true. But squeeze pages do a little something extra while getting that information out of prospectsthey squeeze in some advertisement.
What are squeeze pages used for?
Well, they exist because online business owners know that prospects aren't likely to buy from them on the first go-round. It'll take a bit of convincing, and that can be done by advertising on a webpage and making regular contact through email.
When it comes down to it, squeeze pages act as an extension to prospects and customers. That's what they're designed to be. If they function like they're supposed to, they can be your secret marketing weapon.
Getting prospects' information
You can't sell to prospects or customers if you don't know who they are. Squeeze pages are used to help you know exactly who you're dealing with. But how can you make the collection of information as easy as possible? Well, you can start out by offering things of value for trade. What do your prospects value? Would they appreciate reports? Software? Audio? Something else? Provide these things in exchange for their information and their permission to contact them later and they'll be sure to give you their information.
So what kind of information do squeeze pages usually request?
As a business owner, you probably have your own idea of what you should ask for. However, there are two things that you need more than others. These things help you get a grip on your prospects. What you do with that information can mean high conversion rates. They are:
Names
Email Addresses
How to utilize the information
After you gather enough information, you'll probably want to know how to maximize your hold of it. The best way to do this is to apply it to your marketing efforts. You may want to use the information to make prospects subscribers to newsletters and keep them updated about what's going on with your business.
Squeeze pages simply give prospects the option to take a specific action or leave a website. The trick is to design the squeeze page so that prospects can't even imagine leaving.
When squeeze pages are optimized, a large amount of traffic visits them and business owners are knee-deep in prospects' information. If you're using squeeze pages, that means that you're sitting on a pile of valuable information and that you'll be able to study subscriber and buyer habits. You'll also have a new advertising avenue.
Make no mistake- these pages are all about leads.
But squeeze pages need maintenance. They won't be of any use to you unless you put the required work into them.
Indeed, your squeeze page's functionality will always reflect the amount of upkeep you do. Marketing is a round-the-clock effort and you should be prepared for that.
If you're turned off by the work I just mentioned, don't be. The bulk of your marketing and research can be done at the same time you create your squeeze pages. They save you time and money that way.
Designing an appropriate squeeze page can be the first way you can appeal to your prospects, so get on it! - 16890
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