Sometimes it's better to focus on the positive even if there isn't much there.
It's usually best to tell people what they can do rather than can't if you have the option. Here are a few examples:
Jamie Smart of Salad Seminars wrote an e-book titled, "The Top Ten Secrets of Instant Wealth." If I hadn't recently got some flash cards from Salad, I probably wouldn't have given it a second thought.
Jamie talks about asking better questions for wealth. Instead of seeing something and saying, "I can't afford it," he suggests asking, "How can I afford it?" The glass being half full significantly affects your attitude as it will with your audience.
Another example is marketers who bad mouth "hypnotic techniques." Quoting from an article in a well known e-zine:
"Don't try to be a copywriter. Just explain what you've got and why anyone should care - and then just get out of the way.
"In other words, don't mess around with mystical, manipulative tactics that are supposed to magically vacuum money out of your prospects' wallets while they grin stupidly in a hypnotic trance.
"Just talk to people. Be interesting. Be respectful of their time. Share value. Make your pitch. And shut up."
A valid point the author was trying to make was to not try too hard by using hype. He's telling you to do exactly what good copywriters do while telling you not to try to be a copywriter.
The take away from that is that the writer must not know how to use hypnotic language patterns. There's more opportunity then for those of us that do.
This post was prompted this last example. I went to see a movie at our IMAX last week. The theater is inside a state history museum. While everyone was waiting in line, one of the museum employees made an announcement with an interesting one tenth full twist.
He makes the announcement that food and drinks are allowed in the theater as long as they are water with screw top bottles and candy bars still sealed in their wrappers. There's no doubt that this approach was better received than telling people that no food or drinks were allowed except bottled water.
It reminds me of the saying attributed to Henry Ford that you could have any color of Model-T car as long as it was black.
I don't know how many people noticed the approach at the museum but I found it humorous. That was actually much less than one tenth full but you get the point... be affirmative as much as possible for best results. - 16890
It's usually best to tell people what they can do rather than can't if you have the option. Here are a few examples:
Jamie Smart of Salad Seminars wrote an e-book titled, "The Top Ten Secrets of Instant Wealth." If I hadn't recently got some flash cards from Salad, I probably wouldn't have given it a second thought.
Jamie talks about asking better questions for wealth. Instead of seeing something and saying, "I can't afford it," he suggests asking, "How can I afford it?" The glass being half full significantly affects your attitude as it will with your audience.
Another example is marketers who bad mouth "hypnotic techniques." Quoting from an article in a well known e-zine:
"Don't try to be a copywriter. Just explain what you've got and why anyone should care - and then just get out of the way.
"In other words, don't mess around with mystical, manipulative tactics that are supposed to magically vacuum money out of your prospects' wallets while they grin stupidly in a hypnotic trance.
"Just talk to people. Be interesting. Be respectful of their time. Share value. Make your pitch. And shut up."
A valid point the author was trying to make was to not try too hard by using hype. He's telling you to do exactly what good copywriters do while telling you not to try to be a copywriter.
The take away from that is that the writer must not know how to use hypnotic language patterns. There's more opportunity then for those of us that do.
This post was prompted this last example. I went to see a movie at our IMAX last week. The theater is inside a state history museum. While everyone was waiting in line, one of the museum employees made an announcement with an interesting one tenth full twist.
He makes the announcement that food and drinks are allowed in the theater as long as they are water with screw top bottles and candy bars still sealed in their wrappers. There's no doubt that this approach was better received than telling people that no food or drinks were allowed except bottled water.
It reminds me of the saying attributed to Henry Ford that you could have any color of Model-T car as long as it was black.
I don't know how many people noticed the approach at the museum but I found it humorous. That was actually much less than one tenth full but you get the point... be affirmative as much as possible for best results. - 16890
About the Author:
Louis Burns is a certified NLP Copywriter. He has created a 12 lesson home study course on hypnotic writing. Follow his NLP Marketing Blog.
No comments:
Post a Comment