Sunday, July 19, 2009

Millionaire Reveals 5 Secrets of Marketing Herbal Products

By Yako Nocemta

The recent boom of herbal products is turning out to be one of the most lucrative home businesses to begin.

One of the reasons for this growth has been from the decline of the economy. Herbal products and supplements have always been the more cost effective alternative to pharmaceutical products. This means great news for home based herbal product business owners because sales are on the increase and millionaires are being born weekly.

Well, not everyone is in the million dollar category of herbal product businesses. I happened to be lucky enough to run into a herbal business millionaire and pick his brain. Here are his 5 secrets to becoming successful for beginners and even for experienced business owners wanting to earn more from their home herbal product business.

1. A Quality Product

The core of the success of your business is a quality herbal product. In order to deliver the results and satisfy your customer, you must use premium ingredients. If your customers know they will achieve the desired result they will pay more for a premium product so you can get a premium price for more profits now and in the long term.

2. Professional Presentation

As in life, first impressions are everything so you must present a professional appearance. Your customers will choose your product based on their perception so don't skimp on packaging and labels or you will only decrease your results.

3. Reliable Manufacturers

You must have a reliable manufacturer to product your herbal products in a timely manner. Since you don't want to be manufacturing your products in your home, you must be able to meet the demand when your business grows. And your manufacturer must be able to keep up with your needs.

4. Great Customer Service

Support phone lines and/or fax number in addition to an online customer support desk are necessary. This is because your customer base is the lifeblood of your staying in business and growing it. A happy customer is a repeat customer.

If a product works, people tell their friends about it, especially in the herbal products field. They will promote your product if they are happy with it and your service.

5. Advertising

To get your herbal product in front of as many consumers as possible you must use effective advertising. A combination of both online and offline advertising with tracking is necessary to find the most responsive methods. Newspapers, magazines and direct mail are the most effective offline methods. Pay-per-click, ezine/newsletter ads, article marketing and banner advertising are the most effective online methods.

These 5 rules to follow are some of the secrets of a million dollar herbal product business. When you have everything running in harmonious motion, you can expect success. - 16890

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