In order to build an effective marketing strategy, you have to include article marketing within your toolkit. Without it, you will find it harder than you thought to start generating an online income. Article marketing is incredibly powerful when used correctly.
Don't underestimate the power of free marketing methods such as article marketing as they are just as, if not more, effective at generating traffic to your website.
So how do you go about it?
It really is as simple as this. First off, you need some specialised tools...known as Microsoft Word!
You want to be aiming for an article length of around 400 words. This is good for the directories to which you will submit your work. It's surprisingly easy to come up with a 400 word article - don't panic. Just write about what you know about, after doing a little research, and let your personality show.
Your article content will obviously relate to your website content in some way. So pick a specific aspect of your business, website or service and write your article. Remember it wants to be around 400 to 500 words, so make sure you stay on subject.
The whole point of writing articles is for them to be read and for you to be credited with their content. So make sure you provide quality and value in your articles. The title should aim to grab the readers attention so that they want to learn more, and the main body should provide them with that information. Don't let your reader walk away without gaining something themselves.
I want to emphasise this point: your article MUST provide quality content. You will eventually publish many articles but quality should never be sacrificed for quantity.
To submit your articles, just do a Google search of article directories. There are many out there. I would recommend www.ezinearticles.com for one. The more directories you submit to, the more traffic you will generate to your site. - 16890
Don't underestimate the power of free marketing methods such as article marketing as they are just as, if not more, effective at generating traffic to your website.
So how do you go about it?
It really is as simple as this. First off, you need some specialised tools...known as Microsoft Word!
You want to be aiming for an article length of around 400 words. This is good for the directories to which you will submit your work. It's surprisingly easy to come up with a 400 word article - don't panic. Just write about what you know about, after doing a little research, and let your personality show.
Your article content will obviously relate to your website content in some way. So pick a specific aspect of your business, website or service and write your article. Remember it wants to be around 400 to 500 words, so make sure you stay on subject.
The whole point of writing articles is for them to be read and for you to be credited with their content. So make sure you provide quality and value in your articles. The title should aim to grab the readers attention so that they want to learn more, and the main body should provide them with that information. Don't let your reader walk away without gaining something themselves.
I want to emphasise this point: your article MUST provide quality content. You will eventually publish many articles but quality should never be sacrificed for quantity.
To submit your articles, just do a Google search of article directories. There are many out there. I would recommend www.ezinearticles.com for one. The more directories you submit to, the more traffic you will generate to your site. - 16890
About the Author:
Ed Hodgson is an expert author in the internet marketing industry who effectivley uses article marketing to generate traffic to his own websites. As an online marketing mentor, he coaches other people his own system to generate a full-time income online.
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