Friday, September 11, 2009

Use SEO to Create a Targeted Website

By Jonathan Westmoreland

SEO, or Search Engine Optimization, is the method and enhancement of a web site in such a way to make it search engine friendly, and to better the number and quality of visitors by utilizing keywords and phrases. If you mean to have a commercial website, you must understand what Search Engine Optimization is before you start establishing your website.

Keywords are the words or phrases that an Internet user types in when searching for a topic in a search engine. These expressions and phrases are checked for similar terms against the search engines saved archive. Other characteristics like keyword density, back links and other items of the algorithms that the main search engines keep secret are figured into the measurement, and the Search Engine Results Page (SERP) is arranged depending on the results of the algorithm.

The website developer or content provider should be up-to-date regarding the various types of search engines determined by the category of data requested. There are three fundamental sorts of search engines: spiders, programs that index pages depending on what is discovered while the web pages are "crawled", human input indexing, and a blending of the two.

There are also all-purpose search engines that search blogs, forums and websites for precise content and subject matter (Google, Facebook, Ask.Com, Yahoo, etc.); in addition, there are engines that search maps and merchandise prices (MapQuest, PriceGrabber, etc). Modifying the site pursuant to the distinct search engine technology in all likelihood will return superior ranking results. This is what SEO is.

SEO is not the only tool that should be utilized to push visitors to the website. Although Search Engine Optimization is essentially no cost, banners, back linking, and Pay Per Click methods could generate superior results since they focus a more targeted client to your website.

Since you can now define Search Engine Optimization, you can begin building a high-ranking website for your business. - 16890

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