I wanted to comment on something I've seen people doing recently.
Whenever you tell people not to do or think something, they have to go inside their head and make a representation of it before they can negate it. Even if they decide not to do it as you recommend, they'll still have experienced whatever it was like to make that picture, sound, feeling, etc.
You may have heard it said that the subconscious doesn't process negation at all. It will get you what you strongly focus on even if you're trying to avoid it. It makes sense.
Whenever you find yourself telling people what you don't want, pause a moment. Figure out what you do want and say that instead. That ususally gives you the same logical argument without encouraging them to make a representation you don't want them to have.
It's funny sometimes that people don't consider the images they're inadvertently putting into people's heads. A friend was recently heating up some wax and half-jokingly said not to eat it. My response to comments like that has become, "I was just about to, I'm glad you said something." That lets them make the representation in their head of how silly their statement was without me having to resist it directly.
A problem/solution approach to persuasion works too. You'll have to test each method to know which converts better for your particular situation.
So when you're editing your copy, make sure to filter for negations and see if there's something else you'd prefer your reader to be thinking about. - 16890
Whenever you tell people not to do or think something, they have to go inside their head and make a representation of it before they can negate it. Even if they decide not to do it as you recommend, they'll still have experienced whatever it was like to make that picture, sound, feeling, etc.
You may have heard it said that the subconscious doesn't process negation at all. It will get you what you strongly focus on even if you're trying to avoid it. It makes sense.
Whenever you find yourself telling people what you don't want, pause a moment. Figure out what you do want and say that instead. That ususally gives you the same logical argument without encouraging them to make a representation you don't want them to have.
It's funny sometimes that people don't consider the images they're inadvertently putting into people's heads. A friend was recently heating up some wax and half-jokingly said not to eat it. My response to comments like that has become, "I was just about to, I'm glad you said something." That lets them make the representation in their head of how silly their statement was without me having to resist it directly.
A problem/solution approach to persuasion works too. You'll have to test each method to know which converts better for your particular situation.
So when you're editing your copy, make sure to filter for negations and see if there's something else you'd prefer your reader to be thinking about. - 16890
About the Author:
Louis Burns is certified in NLP Copywriting. He has created a comprehensive home study course on hypnotic writing. Visit his NLP Marketing Blog.
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