Website owners, online marketers, and so-called gurus often disageee about the keys to success in the world of online business. But, there is one universal point of agreement: if you can't get traffic to your site, your days are numbered. Nothing can compensate for a lack of website traffic.
That is why website owners spend a large percentage of their time, and often lots of money, on online, print, and electronic advertising.
Here is how you can generate plenty of traffic on a budget.
1. Article distribution is my favorite marketing activity because it has paid such great dividends for the websites with which I am associated. At last count, my article writing has netted those sites more than 30,000 links. The process is pretty simple. Just write articles that will be interesting and/or helpful, and use one of the many available software tools to submit them to article distribution sites. Include an author's box, like the one at the end of this article, with links to your website(s). As Webmasters looking for content find and use your articles on their sites, you will pick up links; often lots of them.
2. Exchange links with the webmasters of other sites. While a link on any decent site will help you, links on sites with content related to yours and links on sites with relatively good Google PR are particularly valuable in influencing your search engine rankings.
3. One way linking. If your content is good enough or if you have something to offer other webmasters (a widget, an ebook, etc.), try for one way links. The search engines value them far more highly than reciprocal links.
4. Blog. Blog. Blog some more. A post a week would be great. A goal of one post a month should be your absolute minimum. Blog on subjects related to your website, and be sure your blog links to it.
5. Just as website owners need content, so do bloggers. Offer to write guest blogs (followed by an author's box with a description of and link to your site).
6. This may surprise you, but press releases can get you hundreds of links (and lots of publicity). There are agencies and software tools which will help you distribute your releases. Neither are expensive: you'll be pleasantly surprised.
I realize that not everyone can write. If you are "writing challenged", don't despair. You might have to search around awhile, but there are folks who write blog posts and/or articles for less than $10. Press release are generally more, but the cost is not prohibitive. Remember, your potential return for each project can be hundreds of links. And, you know what that means. - 16890
That is why website owners spend a large percentage of their time, and often lots of money, on online, print, and electronic advertising.
Here is how you can generate plenty of traffic on a budget.
1. Article distribution is my favorite marketing activity because it has paid such great dividends for the websites with which I am associated. At last count, my article writing has netted those sites more than 30,000 links. The process is pretty simple. Just write articles that will be interesting and/or helpful, and use one of the many available software tools to submit them to article distribution sites. Include an author's box, like the one at the end of this article, with links to your website(s). As Webmasters looking for content find and use your articles on their sites, you will pick up links; often lots of them.
2. Exchange links with the webmasters of other sites. While a link on any decent site will help you, links on sites with content related to yours and links on sites with relatively good Google PR are particularly valuable in influencing your search engine rankings.
3. One way linking. If your content is good enough or if you have something to offer other webmasters (a widget, an ebook, etc.), try for one way links. The search engines value them far more highly than reciprocal links.
4. Blog. Blog. Blog some more. A post a week would be great. A goal of one post a month should be your absolute minimum. Blog on subjects related to your website, and be sure your blog links to it.
5. Just as website owners need content, so do bloggers. Offer to write guest blogs (followed by an author's box with a description of and link to your site).
6. This may surprise you, but press releases can get you hundreds of links (and lots of publicity). There are agencies and software tools which will help you distribute your releases. Neither are expensive: you'll be pleasantly surprised.
I realize that not everyone can write. If you are "writing challenged", don't despair. You might have to search around awhile, but there are folks who write blog posts and/or articles for less than $10. Press release are generally more, but the cost is not prohibitive. Remember, your potential return for each project can be hundreds of links. And, you know what that means. - 16890
About the Author:
Daniel Z. Kane is a career educator and self-taught online marketer. He founded one of the first online college websites and has assisted thousands of students in identifying online colleges which meet their educational and career needs.
No comments:
Post a Comment