Learning how to perform estimates is a good skill to have. It boosts your confidence and can be rewarding when you make a sale. And for a lawn care business, it is a skill absolutely necessary to master.
I remember when I made my first estimate. It was frightening and intimidating, especially since I didn't have any idea what I was doing. I did not even know what to charge. I knew that if I didn't charge enough I was going to lose money, and if I charged too much I would never win the job. Since then I have gained confidence from practice and have learned it is not too hard.
The purpose of the estimate is to make a sale with the customer. It may take several estimates before you are finally able to convince a customer to buy from you instead of someone else. But how do you make them choose you over a competitor?
Most importantly, you must make a good first impression with the customer. This means wearing a clean shirt, being prepared, and having a good appearance.
After this, you should find out the customer's needs. They may have children and be concerned that you might not see them on the lawn. If this is the case you can assure them that safety is your number one concern. Things like this can make or break your estimate.
Some customers want the entire package. They want someone who will mow their lawn along with aerating and fertilizing it. By offering additional services, not only do you appear more professional, but you will win more estimates if the customer is looking for someone who will take care of everything at once.
During the course of the estimate if you make a connection with the customer it is to your advantage. After all, people like to buy from people they like and trust.
The last thing you will want to do is give your customer a price. The price you give them may be a little high or low at first. It may take some practice before you can determine a competitive price, but once you do you will book job after job using the skills above.
Once you master lawn care estimating, you are well on your way to a thriving business. Getting the customer to like you along with a competitive quote is an unbeatable combination. - 16890
I remember when I made my first estimate. It was frightening and intimidating, especially since I didn't have any idea what I was doing. I did not even know what to charge. I knew that if I didn't charge enough I was going to lose money, and if I charged too much I would never win the job. Since then I have gained confidence from practice and have learned it is not too hard.
The purpose of the estimate is to make a sale with the customer. It may take several estimates before you are finally able to convince a customer to buy from you instead of someone else. But how do you make them choose you over a competitor?
Most importantly, you must make a good first impression with the customer. This means wearing a clean shirt, being prepared, and having a good appearance.
After this, you should find out the customer's needs. They may have children and be concerned that you might not see them on the lawn. If this is the case you can assure them that safety is your number one concern. Things like this can make or break your estimate.
Some customers want the entire package. They want someone who will mow their lawn along with aerating and fertilizing it. By offering additional services, not only do you appear more professional, but you will win more estimates if the customer is looking for someone who will take care of everything at once.
During the course of the estimate if you make a connection with the customer it is to your advantage. After all, people like to buy from people they like and trust.
The last thing you will want to do is give your customer a price. The price you give them may be a little high or low at first. It may take some practice before you can determine a competitive price, but once you do you will book job after job using the skills above.
Once you master lawn care estimating, you are well on your way to a thriving business. Getting the customer to like you along with a competitive quote is an unbeatable combination. - 16890
About the Author:
Visit the author's site for more information, How to Start a Lawn Care Business. On the site there is also a more in depth guide on Sales Training.
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