Saturday, April 11, 2009

Showcase Your Expertise by Writing Special Reports

By Melissa Ingold

With the world of internet businesses booming, savvy business owners are seeking unique ways to gain attention from their target markets. Honest and reputable business owners need to work harder to stand out from the "get rich quick" shysters so they have started producing valuable information products to help others in their target market.

One of the easiest ways to create expert status in the online business market is to share your knowledge with digital special reports. These special reports are sometimes referred to as ebooks but they are a way for you to write about what you love and to show your audience a solution to their problem.

If you were clueless about how to start an online business, then write a "how to" special report geared towards wannabe entrepreneurs.

Did you have a tough time with web hosting or ecommerce companies? Write a special report comparing some of the biggest names in hosting or ecommerce and write reviews of each. This could become a must-read for anyone wanting to start an ecommerce business.

Once you think about your own online business experiences, your brainstorming list of possible report topics will just continue to expand.

Writing that First Special Report

If you are a gifted writer or you have a personal ghostwriter as part of your business team, then it will be very easy for you to churn out your special reports. If you are the sole owner of a small business, then your writing can be made easy, too. Private Label Rights content is prewritten content - articles, ebooks, or special reports - about various topics which can then be edited and changed any way you want. This type of content saves the small business owner many hours of writing time.

Using PLR content is not stealing or cheating, as some business people might believe. It is simply one business tool that allows the small business owner to produce special reports more easily. PLR membership sites also charge a monthly fee just like a ghostwriter would charge a fee, so the idea of stealing content is nonexistent.

While PLR content is easy to use, there is a minor bit of work involved prior to publishing your special reports. Editing and some rewriting is highly recommended before publishing, simply because you want the report to show off your expertise, not that of the ghostwriter. Although the PLR report might have all the factual information you want to include, personalize the report yourself with case studies, checklists, commons myths and misconceptions, or current event stories. These reports will become a reflection of you and part of your brand so be proud of the work you produce.

Why Your Target Market Will Love Your Reports

Special reports are a fast and easy way to share your expertise with your audience. These digital reports are available for download immediately so the customer can begin reading within 10 minutes of purchase. If your reports are compelling and clearly offer a solution to a problem, many people will have a "why didn't I think of that?" moment and will be inspired to try your ideas.

Another reason your audience will prefer your special reports is they are generally shorter than ebooks, which generally means they cost less and will provide an answer more quickly. Your audience might also prefer to have shorter reports which are dedicated to solving just one problem. This way they can pick and choose the reports they need rather than purchasing a one-size-fits-all ebook.

Providing quality and useful content in your special reports will earn you expert status very quickly among those in your target market. Your personality, your honesty, and your willingness to help others will be evident through your words and then others will mention you by name as their business expert of choice. - 16890

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