When people talk about internet marketing many people mistakenly think only about search engine optimization. In reality, it is much more than just that. Though SEO is a big part of marketing your business on the internet, it is not the only thing. One example of a form of internet marketing is pay per click advertising. This is not SEO, but the marketing strategy of placing ads within the same page as search results.
The best way to describe what kind of person would be good at doing search engine optimization would be an organized, persistent person who never tires of learning new ways to do the same thing. Really, that is it.
The more things change, the more things stay the same. There are some basics that really have not changed much over the last several years. The page title is one of those things. It is perhaps one of the most important on page factors and will continue to be so. Be sure to use your keyword phrase at the beginning of the page title and keep it to 65 characters or less so that the entire title will show up in the SERPS. It is also still important that you have the keyword phrase in the content of the page and that the page is focused on that one keyword phrase.
Another important factor that you will want to consider moving into 2010 is the urls of your pages. They should have the keyword phrase in them and use dashes as the space. For example, a page that is targeting the keyword phrase, "party suppliers", should have a url that would look something like this: http://www.yoursite.com.
There are several aspects about link building that, once understood, will release you from the bondage of seeking the maximum number of links possible. First, it is important that you understand that not all links are equal and the higher the PR of a page that is linking to you the better. Second, a variety of links is an important aspect to looking natural and being natural. Third, continual growth of links over time is far better than severe peaks and valleys. Lastly, but perhaps the most important is the internal links structure of your site.
The search engines use external links as a way to verify what you have already told them the pages in your site are about. The anchor text in the links pointing to your internal pages is the way that you tell the search engines what those pages are about. - 16890
The best way to describe what kind of person would be good at doing search engine optimization would be an organized, persistent person who never tires of learning new ways to do the same thing. Really, that is it.
The more things change, the more things stay the same. There are some basics that really have not changed much over the last several years. The page title is one of those things. It is perhaps one of the most important on page factors and will continue to be so. Be sure to use your keyword phrase at the beginning of the page title and keep it to 65 characters or less so that the entire title will show up in the SERPS. It is also still important that you have the keyword phrase in the content of the page and that the page is focused on that one keyword phrase.
Another important factor that you will want to consider moving into 2010 is the urls of your pages. They should have the keyword phrase in them and use dashes as the space. For example, a page that is targeting the keyword phrase, "party suppliers", should have a url that would look something like this: http://www.yoursite.com.
There are several aspects about link building that, once understood, will release you from the bondage of seeking the maximum number of links possible. First, it is important that you understand that not all links are equal and the higher the PR of a page that is linking to you the better. Second, a variety of links is an important aspect to looking natural and being natural. Third, continual growth of links over time is far better than severe peaks and valleys. Lastly, but perhaps the most important is the internal links structure of your site.
The search engines use external links as a way to verify what you have already told them the pages in your site are about. The anchor text in the links pointing to your internal pages is the way that you tell the search engines what those pages are about. - 16890
About the Author:
OrangeSoda specializes in Local Marketingfor many different companies. They have learned to leverage the internet for effective Search Engine Marketing. Art Gib is a freelance writer.
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