It would not be a surprise if you have encountered Google Adwords or pay per click marketing in the internet, as these are two of the most popular tools used by businesses in online advertising. It is also seen as something beneficial for website owners as well.
For some these advertising strategies may be common, but for some who still want to engage into online advertising with these tools, it is indeed a good step to know the basics as well as the background of these tools to avoid pitfalls in implementing these popular advertising tools. This will save you from failures that could have been easily avoided.
Pay per click is an online advertising tool used by businesses to advertise their products as well as website owners who want to gain traffic to their website. Advertising cost involved in pay per click is usually the rate that the business is willing to pay every time an internet user clicks on his ad.
Google Adwords uses the same concept as pay per click. This popular pay per click program has become popular as well. Although it has become one of Google's most successful programs, the pay per click concept was not introduced by Google. It was founded by a man who established Goto.com, which was later renamed Overture and acquired by Yahoo for their marketing services.
Google has Google Adwords as their main marketing tool that uses the pay per click concept. Companies and businesses who want to advertise using Google Adwords coordinate with Google and will specify the amount that they are willing to pay for every click to their ad. Google will then offer to place ads on many websites in the internet.
Website owners also benefit from pay per click as much as businesses do. Website owners can also offer their websites for the display of your ad. For them, this is indeed a great opportunity to make money online because once an internet user clicks on any of the ads placed in his website, the business owner or advertiser will pay him.
Google has indeed made a huge success in pay per click marketing and in Google Adwords in particular. They have said to be earning around 16 billion on Adwords itself. - 16890
For some these advertising strategies may be common, but for some who still want to engage into online advertising with these tools, it is indeed a good step to know the basics as well as the background of these tools to avoid pitfalls in implementing these popular advertising tools. This will save you from failures that could have been easily avoided.
Pay per click is an online advertising tool used by businesses to advertise their products as well as website owners who want to gain traffic to their website. Advertising cost involved in pay per click is usually the rate that the business is willing to pay every time an internet user clicks on his ad.
Google Adwords uses the same concept as pay per click. This popular pay per click program has become popular as well. Although it has become one of Google's most successful programs, the pay per click concept was not introduced by Google. It was founded by a man who established Goto.com, which was later renamed Overture and acquired by Yahoo for their marketing services.
Google has Google Adwords as their main marketing tool that uses the pay per click concept. Companies and businesses who want to advertise using Google Adwords coordinate with Google and will specify the amount that they are willing to pay for every click to their ad. Google will then offer to place ads on many websites in the internet.
Website owners also benefit from pay per click as much as businesses do. Website owners can also offer their websites for the display of your ad. For them, this is indeed a great opportunity to make money online because once an internet user clicks on any of the ads placed in his website, the business owner or advertiser will pay him.
Google has indeed made a huge success in pay per click marketing and in Google Adwords in particular. They have said to be earning around 16 billion on Adwords itself. - 16890
About the Author:
Author Sean Galusha is the founder and CEO of Localize Internet Marketing, a Internet Marketing Company for Small Businesses. He and his team of experts strive to deliver targeted local results to their customers by utilizing Internet marketing techniques such as Generating More Leads.
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